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| Emphasizes second-person pronouns |
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| Sentences in which the subject is the doer of the action |
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| You, as the company, receives a claim letter and responds favorably |
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| Knowing what the reader is like and how the reader will react to the message |
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| Sentences in which the subject is acted upon |
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| You, as a customer, write to identify or correct a wrong |
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| Placing the main idea at the beginning of the message |
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| Is audience centered, purposeful, and economical |
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| To, From, Date, and Subject |
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| Provide a positive evaluation of present or former employees |
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| Includes two processes: grouping and patterning |
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| Organizes ideas into a hierarchy |
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| Is analysis, anticipation, and adaption |
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| Is researching, organizing, and composing |
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| Is revising, proofreading, and evaluating |
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| Collect needed information before writing |
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| Prewriting, writing and revising |
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| To Identify Purpose for Writing |
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| Why am I sending this and what do I hope to achieve |
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