Term
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Definition
| Long term aims and objectives and ways of achieving them by allocation of resources. |
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| Diffusion into the marketplace |
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Definition
| The wide acceotance (and sale) of a product. |
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Definition
| Involves a company both in the development of new products and in selling those products to new companies. |
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Definition
| The design contains those implicit features of a product that are recognized as essential by a majority of manufacturers and purchasers. |
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Definition
| The business of putting an invention in the marketplace and making it a success. |
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Definition
| The process of discovering a principle. A technical advance in a particular field often resulting in a novel product. |
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Definition
| An individual working outside or inside an organization who is committed to the invention of a novel product and often becomes isolated because he or she is engrossed with ideas that imply change and are resisted by others. |
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Term
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Definition
| Finding new applications for existing products, thereby opening up new markets. |
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Term
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Definition
| Increasing sales to existing customers or finding new customers for an existing product. |
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Term
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Definition
| The initial imputes for the development of a new product that is generated by a demand from the market. |
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Term
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Definition
| A broad way of categorizing the kinds of market the company is aiming for. |
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Term
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Definition
| Market divide up into smaller segments where the purchasers have similar characteristics and tastes. |
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Term
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Definition
| An influential individual, usually working within an organization, who develops an enthusiasm for a particular idea or invention and champions it within that organization. |
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Term
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Definition
| The creation of new, modified or updated products aimed mainly at a company's existing customers. |
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Term
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Definition
| A group of products having common classification criteria. Members normally have many common parts and assemblies. |
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Term
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Definition
| Flexible designs that can be adapted to changing technical and market requirements. |
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Term
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Definition
| Someone who needs some convincing before embracing technological change. |
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Term
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Definition
| Where the impetus for a new design emanates from a technological development. |
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Term
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Definition
| Someone who immediately welcomes a technological change. |
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Term
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Definition
| Someone who resists all technological change. |
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