Term
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Definition
| Early in the preparatioin process for a speech, it is important to acquire as much information as possible about the anticipated audience for your speech. |
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| 1) Who is the anticipated audience for the speech? |
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Definition
| Consider information such as the DEMOGRAPHIC make-up of the anticipated audience. There are several demo. characteristics to consider. |
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| Demo. characteristic: Ethnic/cultural background and nationality |
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Definition
| Being sensitive to the range of cultural viewpoints in your audience is an essential first step in understanding how best to reach them all with your message. |
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| Dem. Characteristic: Gender and sexual orientation |
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| Gender refers to a person's cultural, social, and psychological indentification as male or female. TRANSGENDER individuals are people who do not identify with their biological sex characterisitics. SEXUAL ORIENTATION refers to the nature of an individual's natural attraction to other people, may be same gender, other gender, or both. Others may identify as "QUESTIONING", meaning that the individual is exploring their gender identity or sexual orientation and is unresolved. |
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| Dem. Characteristic: RELIGIOUS AFFILIATION |
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Definition
| Having a broad understanding of many religions and associated beliefs is important for any speaker discussing a topic with a religious or spiritual component. |
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| Dem. Characteristic: SOCIOECONOMIC STATUS |
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| Refers to the relative income level of a person taking into consideration factors such as cost of living. Having a sense of their financial standing can help you better understand their needs. |
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| Dem. Characteristic: RELATIONAL STATUS |
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| Refers to people's formal bond with another person such as marriage, domestic partnership, long term committment, single, or widowed. |
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| Demo. Characteristic: HOMOGENEITY |
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Definition
| the relative similarity among a group of people or items, so an audience that is homogeneous will share many demographic attributes. Audiences in which there is a greater level of variety among individuals in the crowd would be described as DIVERSE. |
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| 2) What is the audience's relationship to your topic? |
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Definition
| ex. previous knowledge; their involvement with your topic. |
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| 3) What is the environment for the speech? (note: recent events) |
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Definition
| also called SITUATIONAL FACTORS, include temperature, seating arrangement, seating comfort, lighting, and ACOUSTICS, term for how the sound of your voice will travel in the speaking location. |
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| 4) What are the audience's expectations for your speech? |
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Definition
| content and quality or presentation and topic. |
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| FOUR ways to collect audience information |
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Definition
| Observations, research, interviews, and surveys. |
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| easiest form of audience analysis but not always the most reliable. |
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| search for relevant printed information about audience. |
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| can help get specific information |
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Term
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Definition
| collect audience data and analyze their responsese. |
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Term
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Definition
| Adapting your speech content and delivery based on what you have learned in audience analysis is this Vital speech preparation step. |
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Definition
| Impacted by the audience's interests and needs and demographic info. gives a good idea of what those interest are, or are not. |
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Definition
| incorporate this to reflect your understanding of the audience's status, position, and knowledge. |
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Definition
| oversimplified picture of people different from us i.e. race and culture. |
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Term
| The Audience's relationship to your topic can: |
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Definition
| ALTER THE FOCUS OF YOUR SPECIFIC PURPOSE as well as the COMPLEXITY OF CONTENT. |
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| Benefits of Audience Analysis and Adaptation |
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Definition
| More likely to MAINTAIN HIGH LEVELS OF AUDIENCE INTEREST, also more apt to ACHIEVE THEIR SPEECH GOAL, as well as MEET AUDIENCE EXPECTATIONS. [also help a speaker HANDLE ADVERSARIAL AUDIENCES] |
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