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| a process of behavior modification by which a subject comes to respond in a desired maner to a previously neutral stimulus that has been repetadly presented along with a unconditioned stimulus that elicits the desired response |
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| Choice Theory, 2 Parts of theory: p1- 5 Basic Needs, p2- Quality World vs. Perceived World |
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Survival, Love/Belonging, Freedom, Power, Fun
-everything we do is an attempt to meet one of these needs |
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| the place in ones mind where icons of value are stored |
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| based upon one's culture, educatoin, experience, gender, age, etc. subject to continuous change via new perceptions and often inacurate |
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| Acting, Thinking, Feeling, Physiology |
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| Easiest factor of total behavior to control |
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| Based on External Rewards, tangible |
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| based on intrinsic rewards |
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