Term
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Definition
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Term
Strategic planning
Tactical planning
Combat planning |
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Definition
9 to 14 months
4 to 9 months
1 to 3 months |
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Term
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Definition
1. Drive sales
2.heightening visiblity
3.positive publicity
4. showcase products |
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Term
| Magazine and newspaper lead time |
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Definition
mag 8 weeks to a year
newspaper 10 days |
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Term
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Definition
| white font on dark backround |
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Term
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Definition
| type set over illustrations |
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Term
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Definition
| # of people with opportunity to view it |
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Term
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Definition
| # of households in readership of publication |
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Term
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Definition
1.Communicate
2.Cut cost
3.Conduct research
4. Commerce
5.Current Events
6. COmmand Attention
7. Cutting Edge Service
8. Convince |
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Term
| 5 P's of internet marketing |
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Definition
Presence
Pleasing
Personalized
Purchase
Process
Partners
Programmable |
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Term
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Definition
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Term
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Definition
| the final proofing before printing |
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Term
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Definition
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Term
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Definition
made up of 12 points
t6 picas to a inch |
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Term
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Definition
| single word on a line ending the paragraph |
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Term
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Definition
| last word sitting alone at the top of a column |
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Term
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Definition
| used for body of the text |
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Term
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Definition
| remind guests whether to expect tickets by mail or at the door |
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Term
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Definition
| hire someone to do the promotion |
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Term
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Definition
1. What do you have to sell
2. Selling sponsorship to media
3. determine categories
4. make a list of companies
5. find out what companies are doing similar events
6. accounts payable |
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Term
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Definition
1. Receipt with amount of cash
2. describe any property
3. stated if donor did not recieve goods in return
4. good faith estimate |
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Term
| 5 Major Principles of Fundraising |
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Definition
1. People give to help people
2. give relative to means
3. those closest to set the pace
4. Successful fundraising - asking the right questions
5. 80% of funds raised from 20% of the donors |
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Term
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Definition
1 Audit Opportunities
2. Target Sponsors
3. Sponsorship Package
4. Assigning value to package
5. Agreement
6. legal contracts
7. follow up |
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Term
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Definition
| a company making a donation to a non-profit for sales of its product or services |
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Term
| 3 types of sponsorship documents |
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Definition
confirming letter
letter of agreement
formal contract |
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Term
| Taxpayers Relief Act of 1997 |
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Definition
| exempt most sponsors from 33% unrelated business income tax (UBIT) that 501 nonprofits might be forced to pay |
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Term
| 4 Steps to Accommodating the Audience |
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Definition
1. determine collateral materials
2. Selet registration materials, pricing, admissions
3. greeting, seating, ushering
4. coordinate protocol |
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Term
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Definition
| the price is set with out regards to cost but based on revenues |
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Term
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Definition
| higher price compared to competitors, quality higher |
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Term
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Definition
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Term
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Definition
Create interest
Inform -establish exceptations
Attend - provide info |
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Term
| Market penetration strategy |
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Definition
| reduce the price to attract or retain attendance due to higher competition |
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Term
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Definition
| what the market will bear |
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Term
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Definition
baseball
football
basketball |
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Term
| Average time to process a ticket |
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Definition
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Term
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Definition
surprise the eye
embrace the space |
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Term
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Definition
comfortable seating
assure order
minimize accidents
security
regulates attendance for marketing, financial and security reasons |
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Term
| How many people can you fit at a 60'' table |
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Definition
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Term
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Definition
Proximity (busses, carts, ushers)
Protocol
politics |
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Term
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Definition
first glued into
a book of records |
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Term
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Definition
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Term
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Definition
Anticipation
Arrival
Appetite
Activity
Amtosphere
Amenity |
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Term
| Locations to consider for crowd management |
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Definition
parking
box offices
concession stands |
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Term
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Definition
| one time mega event high prices |
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Term
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Definition
| what you paid for product |
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Term
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Definition
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