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| the study of how something is written or said |
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| way we use words to convenice people to listen to our arguments |
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| when the audience knows something the character doesnt |
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| literal meaning of a word |
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| implied meaning behind a real meaning |
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| appeals based on logic, not just about statistics |
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| the most common form of appeal to logic (general to specific) |
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| move from specific to general conditions |
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| win by attacking the person not the argument |
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| tatic to distract them, lead to a new subject |
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| persuasive of one's character, degree of trust with the audience |
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| appeal to emotion, make them feel bad |
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| lead to exspect one thing and something different happens |
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| saying one thing and meaning another |
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