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| selling the same product and using the same promotion methods in all countries |
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| companies study characteristics of a country and find ways to target consumers with similar wants and needs |
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| creating special products or promotions for certain countries or regions |
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Definition
| personality, values, attitudes, interests, or lifestyles |
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Definition
| total personal income minus taxes |
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| Amount available after buying the neccessities |
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| Strengths, Weaknesses, Opportunities, and Threats |
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| the exchange of goods for an agreed sum of money |
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(4 P's)
-Price
-Place
-Product
-Promotion |
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Definition
Gross National Product
-the total market values of goods and services produced by workers within a nation's borders during a given period |
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Definition
-Gross National Product
-the total market value of goods and services produced by all citizens and capital during a given period |
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Definition
Environmental Protection Agency
-an independent federal agency established to coordinate programs aimed at reducing pollution |
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| Price Gouging Definition: |
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Definition
| Raising prices unfairly on an item |
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Definition
| -letting another company use a trademark for a fee |
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| Definition of Contract Manufacturing: |
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Definition
| -hiring a foreign countries to manufacture for inexpensive labor |
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| Foreign Direct Investment Definition: |
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Definition
| -establishment of a domestic business in a foreign country |
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| Multinational Definition: |
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Definition
| -large corporations that have operations in several countries |
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| Definition of Mini-national: |
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Definition
| -Smaller companies that have operations in foreign countries |
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| Private Sector Definition: |
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Definition
| -part of the economy run by enterprises for a profit |
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| Industrial Marketing Definition: |
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Definition
| -marketing of goods and services from one business to another |
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| -how a product is moved through a channel to reach its target consumer |
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Definition
| -measures the average change over time in the selling prices received by domestic producers for their output |
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| -measures changes through time in the price level of consumer goods and services purchased by households |
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Definition
North American Free Trade Agreement
-removed tariffs between US, Canada, & Mexico |
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Definition
| -offers consumers and businesses resources including business and charity reviews |
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-U.S. Securities and Exchange Commission
-enforcing the federal securities laws |
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