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| Image in relation to perception |
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| Imae is another form of perception |
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| Reality in relation to perception |
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| Reality is based on perception |
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| Law, Marketing, Advertising |
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| Advertising, Marketing and Public Relations |
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| Modern PR began during what event |
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| Reason for Office of Public Information in WW1 |
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| THey wanted to create and maintain public support for amerias involvement in the war. From 1917 to 199 witthe sinking of the Lucitania |
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| What event happeed why the Office of Public Information got involved into PR |
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| 1st signs of PR in ancient Greece |
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| Who are the original Flacks |
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| Gutenbergs invovlent in PR |
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| because of the mass printing people now had a desire to read |
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| wrote Common Sense, sold 120000 |
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| Common Sense by Thomas Paine purpose |
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| sold ideas about getting away from the crown |
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| written by John Madison and John Jay |
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| Father of the Press Release as a PR tool |
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Former Kentucy Journalist
smoothed out the rough ideas of Andrew Jackson |
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| What was PT barnum the master of |
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Definition
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| What 2 things did P barnun understand about the public |
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Definition
| They wanted to win money and see uman oddities |
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| Barnums ideas were echoed by |
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| the first PR practioner to specalize in political PR |
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| Henry Fords understanding of the press |
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| To be avaiable to them and be perceived as a common man |
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| !st used press confrences and created the press room and took press with him |
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| Founder of Pulic Realtions Proffesion |
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| Described himself as a physical to corporate bodies |
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| Beleived corporations should not concel the truth from press |
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| his prinicples helped US buisness more public spirited and humanitarian |
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| Introduced Public be informed period of PR |
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| Imporved John Rokafella name |
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| His Priciple - Buisness should align itself with public interest |
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| His principle - PR must have personal support of top management |
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| His Prnciple - Buisness must maintain open comminication with media |
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| Hs principle - It is necessary to Humanize buisness, put a face on it to world and employees |
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| Problem - adovcated Bolseviks |
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| Problem - Worked for Hitler |
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| Problem - opposed formation of unions and dissed Jews |
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| first Vice President of Public Relations - 1927 |
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| his principle - management analyzes overall realtions to public |
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| his principle - create sytem for informing empleyees about company and practices |
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| HP - create system to train contact employees |
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| HP - have a systen that draws employees and public questions and criticism to managemnt |
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| HP - ensure frankness in telling public about compaines actions |
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| Early student of crowd theory |
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| Lippman's primary role in creation of modern PR |
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Definition
| develop a modern and scientific rationale for the creation of a means to systematically inflice the public thinkink, I.E. Public Relaitons |
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| Realized ater work in CPI that OR could be used for peacetime purposes |
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| coined the term public relations |
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| Wrote crystallizing public opinion hich made the 1st istinction between press agentry and true PR |
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| Became the acccepted authority in all things PR |
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| Commitee for Public Information |
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| WW2 office of war informations goal |
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| to gain popular support for the war - Very successful |
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Term
| 4 trends evolved over last century |
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Definition
1) growth of big buisness
2) increaed incidents of change, conflict confrontation and controversy
3) Heignted awaremess of people due to advancements of techology I.E. TV and Internet
4) Increased Awaremess of the importance of Public Opinion |
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Term
| We all know too much about eah other to ignore each other Idea |
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Definition
| McLuluhans Global Village idea |
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Term
| Problems with McLuhans thinking |
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Definition
1)we learn of other countries only what the media shows us
2) Wat makes it thru gate keeping
3) Hidden agendas
4) Profit Motives
5) Natl & Intl Politics |
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| Gretest new millenia challenge of managing new buisness envirioment, 4 items |
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Definition
| enviroment, regulatory, foriegn copetition and cultural diffrences |
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Term
| The connection and disconneciton between the classroom and hte proffesional world |
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Definition
| Communication Theory and REality |
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Term
| PR Practitioner Skills - 5 WSLCP |
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Definition
Writing
Speaking
Lsitening
Counsling
Promoting |
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| Basic Communication Elements - 6 - Elements of traditional Shannon Weaver Model |
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Definition
Sender
Reciever
Mesage (encode and decode)
Channel
Feedback
Noise (anything that interferes with communication) |
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Content as a message - words/intent
medium as message - tvprint / status
person as a message - personality paramount |
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| said Nw Technology has given us ability to see the future this country will rise or fall by it |
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| Leon Festngers Cognitive Dissonace |
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Definition
| People tend to avoid information they dot like or dont beleive in |
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| Subconciously we practice |
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| Selective Perception and Selective Retention |
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| 6 ways to change public opinion |
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Definition
1) Give people something specific to do - invovle the public
2) Go to teh public
3) You dont have to change attitue to change beavio
4) use moral arguments only to support
5) Embrace the mainstream
5) Dont offense, learn to disagree withou being disagreeble |
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facts
emotions
personalizing
appeal to the individual |
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Term
| it is easier to ____ public opinion that to ________ it |
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| publi opinion bases on 4 items |
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Definition
images
impressions
emotions
biases |
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| What 2 critical elements does the media control |
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Definition
Content (what is needed to know)
Context (how its defined) |
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| Media albeit indirectly controls |
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Definition
| Societal attitudes and Self Image |
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| Public opinion leads to 4 items |
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Definition
Media Attention
Political Notice
Laws
Rules |
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| Evaluations people make about specific issues or observations |
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| Opinion formation guided by 2 things |
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| What the majority in a society beleives to be right or wrong |
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| 2 characteristics of opinion |
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Definition
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| basic catagories of public opinion |
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Definition
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| Seeing what out experinece has taught us |
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Definition
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| The meaning of words and how theyve changed |
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| Things that stand for more than themselves |
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| Total Amount of Money Comapny takes in |
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| whats left over after bills from gross |
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| Money left over to spend and buy products |
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| The bigger the buisness the less money it takes to operate. example, mcdonalds buns |
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| A varaible that is making thinkgs happe |
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| obligations og nobility, aka corporate responsibility |
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| All the leagal information for you to contact the newspaper |
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| the name of the newspaper normally on the frontpage |
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| An entire page of newspaper advertisements |
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| Top of paper used to advertise the paper |
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| The lead story above the crease fold of paper |
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| jump from story to another page with story |
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