Term
| What is the tradition for step model of the public relations process? |
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Definition
| Research, planning,communication, and evaluation |
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Term
| Public relations exist in 5 employment settings which are? |
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Definition
| Corporations, nonprofit, governments, public relations agencies, independent public relations consultancies |
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Term
| Groups that are united by a common interest,value, or vales in a particular sutuations and with which an organizaiton hs an ongoing, long term relationship |
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Definition
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Term
| groups that are united by a common interest but are unfamiliar to an organization but with which the organization now has a relationship. |
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Definition
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Term
| any group that is united by a common interest value or values in a particular situation |
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Definition
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Term
| groups that are united bu a common inters and that have a relationship with public relations practitioner's organization but which have little power to affect tha organizations pursuit of its goals |
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Definition
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Term
| what are the five elements of any good PR definition? |
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Definition
| public relations is a management function,involves two-way comminication,us a okabbed actitivy,is a research based social science, and is cocially responsible |
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Term
| what is the press agentry/publicity model? |
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Definition
| The focus is on gaining medial coverage |
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Term
| what is the role of the public information model? |
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Definition
| the practitioner serves as a "journalist in a residence" focused on dissemination of information |
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Term
| what is the role of two-way asymmetrical model? |
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Definition
| research is uded to influence publics to accept a particular point of view |
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Term
| what is the role of the two-way symmetrical model? |
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Definition
| the focus is on two-way communication as ameans of conflic resolution |
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Term
| what is the gathering of information about the client,company, or organization on whose behalf a practitioner is working? |
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Definition
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Term
| (1877-1934) who deserves more credit for the growth of public relations than is recieved, wrote the declaration of principles and had a immpressive list of clients? |
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Definition
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Term
| (1891-1995)"father" of public relations, born in australia nephew of sifmund freud wrote the book crystalliziang public opinion? |
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Definition
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Term
| helps analyze individual ethical crises with a six step process |
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Definition
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Term
| german philosoper contibuted the concept of "categorical imperative" to the study of ethics |
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Definition
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Term
| english philosoper helped develop the philosophy of utilitarianism |
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Definition
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Term
| Communication channels, such as news letters, in which the sender of the message controls the message as well as its timing and frequency |
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Definition
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Term
| communication channels such as newspaper stories in which a public relations practitioner connot control the message |
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Definition
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Term
| focuses on identifying the specific publics important to the successs of the client |
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Definition
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Term
| designed to answer two critical questions: what is at issue and what stake if any does our organization have in this issue? |
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Definition
| problem-opportunity research |
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Term
| procedures for determining the success of a public relations plan |
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Definition
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Term
| what are th six key components of relationships? |
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Definition
| control mutuality, trust, satisfaction, commitment, exchange relationship,communal relationship |
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Term
| a plan created for a single,short term purpose from the latin phrase meaning for this purpose only |
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Definition
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Term
| plan that remains in effect over an extended period of time |
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Definition
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Term
| plan created for use when a certain set of circumstances arises |
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Definition
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Term
| the generalized statement of the outcome you hope your plan achieves |
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Definition
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Term
| specific milestones that measure progess toward achievement of a goal |
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Definition
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Term
| general description of the kind of tone of actions youll implement to fulfull an objective |
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Definition
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Term
| recommended actions make up the fourth and final part of the written plan |
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Definition
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Term
| What are the 5 qualites of good objectives? |
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Definition
| specify a desired outcome, directly specify one or several target audiences, be measurable, refer to "ends" not "means", and include a time frame in which the objective is to be achieved |
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Term
| packages at least one news release with other supporting documents |
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Definition
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Term
| distributed to television stations and online news media are designed to look like television news stories |
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Definition
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Term
| sound bites for radio stations and websites |
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Definition
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Term
| advertisements created by nonprofit organizations to publicize their services |
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Definition
| PSA public service announcement |
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Term
| one purpose to donate money to candidates and political parties |
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Definition
| PACS political action committees |
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Term
| features recent financial information a year to year comparison of financial figures ect |
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Definition
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Term
| what are the seven potiential benifits from a crisis? |
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Definition
| Heroes are born, change is accelerated, latent problems are faced, people can be changed, new strategies evolve,early warning systems develop, new competitive edges appear |
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Term
| What is the recommended list of CMT members? |
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Definition
| CEO or a designeated crisis manager, legal counsel, public relations counsel, financial counsel, apporpiate technical experts, and support personel |
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Term
| What are the 4 stages of a crisis? |
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Definition
| warning stage,point of no return, cleanup phase, and things return to normal |
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Term
| the identificaiotn of the various threats under which an orgnaization operates? |
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Definition
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Term
| develping communications strategies for identified risks? |
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Definition
| crisis communications planning/step 2 |
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Term
| the execution of crisis communication strategies |
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Definition
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Term
| relax and return to normal routine. the organizaiton should evaluate the quality of its response and take apporpieat actions on the basis of lessons learned |
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Definition
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