Term
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Definition
| appeals to audience to join or follow the crowd because everyone is buying the product or voting for the candidate. It also implies that subject will be the only one left out if he/she does not follow the crowd |
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Term
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Definition
| when a famous person endorses a product or candidate so that the audience will connect the well-respected person with the product or candidate |
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Term
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Definition
| Advertisers claim that the use of a product creates a positive result without providing any support;faulty assumption that one thing causes another thing to happen but it doesn't. |
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Term
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Definition
| Advertisers or politicians use powerful words that arouse emotional response like peace, patriotic, democracy, change, tolerance etc. |
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