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Definition
| Number of CD's pressed and distributed |
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Definition
| Product, Price, Promotion, Place |
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Definition
| Innovators, Early adopters, Early majority, late majority, laggards |
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Definition
| Demographs, Psychographs, Geogphraphs |
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| Personality, lifestyle, values |
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| Components of Marketing Campaign |
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Definition
| Artist album Description, Building a press Plan, Video content, Radio promotion, Artists tour, Advertising (roi), Promotional Merchandise, Retail |
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Definition
1. Define your goal
2. Define Audience and Market (your universe
3. Research- similar artists, data mining, who are current fans |
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Definition
1. For Immediate Release
2. Contact Info
3. Title
4. Who what where when Why
5. ### at bottom to signify end |
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Definition
1. Press Release
2. Photo's (print quality)
3. Cd/links if applicable
4. Bullet Sheet
5. Quotes and press clips |
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| Do not put this in your press kit |
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Definition
| Too much info, not enough info, low quality photos, poor grammar, incorrect contact info |
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| The ammount of money to get a thousand people to look at an add online |
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Definition
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Definition
| When a Retail location and manufacturer go in together on the cost of advertising |
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Definition
| When a manufacturer creates ads directed towards a retailer |
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| Buying Process for advertising |
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Definition
| Cost per click versus cost per impression, full/half page, banner ad, column ad |
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Definition
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| Radio, tv & print advertising utilities |
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| Broadcast Media, Narrow Casting, Banner, adwords, facebook and twitter |
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| Two tools a publicist needs |
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Definition
| Press Kit and Press Release |
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Term
| When Pitching a print publication you pitch to a/an... |
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Definition
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| When Pitching a tv radio publication you pitch to a/an... |
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Definition
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Definition
| the yellow shaded area of google |
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