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| relationship of elements in a pattern or grid |
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| determined by how elements are placed on a page |
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| elements of the design are centeres or evenly divided horizontally and vertically on a page |
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| off-center alignment creted with an odd or mismatched number of elements |
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| elements radiate or swirl out from a center point |
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| the use of big and small elements, black and white text, squares and circles |
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| placing elements near each other to demonstrate their relationship to each other |
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| repeating some aspect of the design throughout the entire layout |
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| negative or empty space between text and/or graphics |
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| visually dividing the page into thirds vertically and horizontally and placing the most important elements within those thirds |
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| the spot that the eye sees when it first encounters a page. It is slightly above and to the right of the mathematical center of the page. |
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| the visual path the eye follows when looking at a printed page |
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| used to organize information, simulate movement, lead the eyes and enhance a design |
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| used to enhance a publication |
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| used to define size, space, and create an impact |
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| used to convey a "visual" sense of feel |
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| can be used to e voke emotion, set a theme or tone to a publication |
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| make design elements more or less noticeable |
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| make some colors stand out while others appear to recede |
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| lead the reader's eye to certain elements in the design |
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