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| – non-printing lines that appear on a document in desktop publishing software during the design phase to assist the developer in placing objects |
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| desktop publishing tool used to ensure consistent placement of logos, graphics, and other objects throughout multiple documents, such as a print media kit. |
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A standard pre-formatted layout which may contain a color scheme, font scheme, pictures, and preset margins
Page size – varies according to publication |
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| includes items and formats common to every page; used to maintain layout consistency |
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| (also called mockup) an example of how the final document should appear |
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| illustrations and photographs used to convey meaning and add appeal |
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| circle or bubble enclosing copy in an illustration; often used in cartoons |
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| – also called a call-out, label used to identify parts of an illustration; can be in the form of a text box or a balloon |
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| also called a call-out, label used to identify parts of an illustration; can be in the form of a text box or a balloon |
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| an enlarged character at the beginning of a paragraph; used to grab the reader’s attention |
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| 6. Running headers/footers |
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| running text at the top and/or bottom of a document |
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| line at the end of a continuing article that tells readers which page to refer to for the rest of the article |
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| a small section of text “pulled out and quoted” in a larger font size; used to draw attention |
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| a small section of text “pulled out and quoted” in a larger font size; used to draw attention |
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| lines around articles or graphics used to direct the flow of a publication |
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| A smaller self-contained story inside a larger one which may or may not be related, usually boxed with its own headline and set off from the main text |
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| Container for text that can be placed and formatted randomly |
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| A semitransparent image in the background of printed material; may be text or object |
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| a symbol, such as a wingding, that indicates the end of an article |
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| dark background and light text; used for emphasis |
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| the bulk of the publication; articles and news items |
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| use paragraph settings to adjust and control the space between paragraphs |
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| use fonts, styles, leading, kerning, and tracking to adjust spacing and develop the document’s personality |
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| used in varying weights and styles to add definition and organize the elements of a publication |
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| List of contents of a publication |
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