Term
| Per hour the amount of advertising allowed on television |
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Definition
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Term
| Consumer Ideas Thought (NQ) |
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Definition
| Buissness is turning to PR to create pulic awareless. example, Holiday Inn towl amnesty, tickle me elmo campaign. |
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Term
| Advertising today is reffered to as ____? aka flak. |
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Definition
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Term
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Definition
| Examples of bad advertising icludes teh Klear campaign and Wonder Bread, which said it would build bodies strong 12 ways but has no proof to back it up. |
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Term
| Fastest Growing advertising Medium |
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Definition
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Term
| Buisnes today msut be responsible to consumer _______? |
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Definition
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Term
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Definition
| Consumer loyalty is increasingly limited |
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Term
| The Media practices "Reducto ad absurdum" which is? |
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Definition
| Everything is reduced to simplisitc terms. |
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Term
| Always the scapegoat for media who constantly look for ways to blam complications on |
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Definition
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Term
| Was first protected by law in 1873 with the |
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Definition
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Term
| What was created in 1777 that would oversee commerce ithat went across state lines? |
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Definition
| The Interstate Commerce Commisiion (ICC) in 1777 |
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Term
| What term did Teddy Roosevelt come up with for journalists and novalists. |
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Definition
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Term
| What did the mukrakers do? |
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Definition
| They looked at buisness and talekd about how bad they were. |
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Term
| In the 1920-30 What was created in response to deceptive adversting? |
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Definition
| FTC (Food and trade Commision), FDA and Food Drug and Cosmetics Act |
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Term
| What are JFK's four tenets. |
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Definition
Right to Safety
Right to be informed
Right to choose
Right to be heard |
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Term
| What did all of JFK's (1960-1963) four tenets have to do with |
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Definition
| Manufacture, Service and Advertising |
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Term
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Definition
There are 400 federal agencies overseeing 900 federal programs all regulating buisness.
The Tax Code is 26,800 pages long. |
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Term
| All costs of regulation are passed on to consumers, except what? |
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Definition
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Term
| They were created to do the same thing that consumer reports do, and what year did it happen? |
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Definition
| The Consumer Federation of America in 1936 |
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Term
| Buisness began to creat Consumer Departments that did more than listem to complaints. They had 4 cardinal rules, what are they? |
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Definition
1. Answer the right way
2. Listen to consumers, right or wrong
3. Personalize responses
4. Condisder samples, replacements, etc |
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Term
| What sets the agenda for the country? |
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Definition
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Term
| The major news people control what two elements of the news? |
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Definition
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Term
| What is content in terms of the mediacontrolling it? |
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Definition
| What is news and more importantly what is not news? |
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Term
| What is context in terms of the mediacontrolling it? |
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Definition
| They spin the story however they want, meaning the consumders read the story in they way they set it up |
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Term
| What is a correction in news termenology? |
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Definition
| When you print someones name wrong. |
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Term
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Definition
| When you take the whole story out and it usally has legam ramificaitons. |
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Term
| They figured out that advertising was an inportant tool, that eventualyl evolved into real buiness and go compeettive |
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Definition
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Term
| The evoloution of American News (NQ) |
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Definition
1770-1850 - Political Rags
1859 - 1890 - Bringers of Information
1890 - 1910 - Yellow Journalism
1910 - 1933 - Straight Factual Reporting, 4W
1933 - 1960 - why added
1960 - Present - Advocacy Reporting
1980 - Present - Advresariel Reporting introducd |
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Term
| they tend to be very judgemental, anti buisnesss, anti establishment but pro enviroment and pro activists defines |
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Definition
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Term
| What took old journalism families out of buisness. |
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Definition
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Term
| What happened to take old journalism out of buisness. |
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Definition
1) Corporate ownership of news outlets.
2) Extreme liberal nature of journalism schoold
3) watergate
4) technology
5) Loss of original goal |
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Term
| Responsible for the water gate leagacy |
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Definition
| Woodward and Bernstein with Deep Throat |
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Term
| In the beforetime, Journalism code of ethics called for.... |
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Definition
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Term
| Removed from the code of ethics in 1996 |
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Definition
| Ethical Standards of objectivity |
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Term
| The internet did to news what... |
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Definition
| Printing Press by Gutenburg did to chirch is 1455 |
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Term
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Definition
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Term
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Definition
Be polite but too buisy to talk
2) Ask what is looking for and how can they help
3) Ask deadlin
4)obtain phone numbers
5) verify news outlet
6) tell them youll call abck adn hang up |
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Term
| Have mroe time to work, ask more probing questions, love facts and figures |
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Definition
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Term
| always pressed for time, there for sound bites, like simple answers |
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Definition
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Term
| A 9 - 15 second statement in itself is the answer |
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Definition
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Term
| a positive piece of information youd like to seein the story, 2 - 3 is ideal |
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Definition
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Term
| Can be quoted on, and attributed to you |
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Definition
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Term
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Definition
| Not quoted on, but used to educate the journlist, not to print. imformation may be reported but with a title liek spokesman |
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Term
| what is the fourth estate |
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Definition
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Term
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Definition
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Term
| has the televised Press Confrence |
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Definition
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Term
| Used multiple PR firms in in candidicy |
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Definition
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Term
| Use of media to form third party and build coilitions |
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Definition
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Term
| Used talk tv to launch candidacy |
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Definition
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Term
| Bypassed the press and went straigt to voters |
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Definition
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Term
| Negative Campaigning takes hold. |
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Definition
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Term
| they replaced substance in American Politics |
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Definition
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Term
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Definition
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Term
| politicians often fire for..... the moer riviting and outrageos the faster it gets out. |
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Definition
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Term
| Passed in 1913 used to limit government employee participation in policies |
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Definition
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Term
| What is the goverment PR Heirrachi |
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Definition
Presidency
Congress
Govt Agencies (FDA, FTC) |
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Term
| His strategy was to Plan ahead, stay on teh offensive, control info flow limit access tp pres, talk about issues, speak with one voice, repeate messate, use humor and stuck to guns |
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Definition
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Term
| His stratagy, set and control agenda, circumvemt press, hold town meetins, dont hold perss confrences, defend deny destroy defame and fivert, keep up established images, follow polls |
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Definition
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