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| Federalist Papers, what they were who wrote them how they affected PR |
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| alex hamilton and james madison.. wanted to revise constitution |
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| American Revolution: first PR tactics |
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| PT BArnum.. who he was, what he did, how if affected PR |
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| Propaganda, what is it, and roots |
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| Seedbed Era: key people developments including agencies |
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Organizational attitudes, public be informed, muckraking, social reform, unions. PR Trend, defensive publicity, journalists hired as interpreters to get the news out.
KEy PR figures, ivy lee jr. - full disclosure and tell the truth
Pres. Theodore Roosevelt- bully pulpit |
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| WWI era key people key developments including Creel Committee |
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Organizational attitude; public be informed, the war to end all wars.
PR trend- organized promotion, promote patriotism, use interest groups. KEY PR FIGURE- george creel- the four minutemen. Edward Bernays- crystalizing public opinion, against propaganda and Arthur page- performance= reputation |
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| WWII era, key people, key developments including measurement and federal PR office |
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organizational attitudes- mutual understanding, depression, WWII. PR trend- mass media use and social responsibility
Louis McHenry HOwe- responsible performacnce, persuasive publicity
Elmer DAvis- office of War information
Roosevelt- "fireside chats" |
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| the voice of the people is the voice of God |
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| the jungle, investigative journalism |
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| credibility- associations form inclding PRSA- code of ethics written, colleges establish curricula.. professionalism, |
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| understanding media.. global village.. the medum is the message |
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| pre-seedbed, public be damned, pt barnum |
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| seedbed era, public be informed, ivy lee |
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| WWI, booming 20s, roosevelt and WWII, mutual understanding, edward bernays and arthur page |
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| postwar boom, period of protest and empowerment, digital age and globalization, mutual adjustment, arthur page, scott cutlip and allen center |
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| nation's first publicity firm, used tools of fact finding publicity and personal contact to saturate media with railroad propaganda |
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| organization, sons of liberty, committees of correspondence, symbols, liberty tree, slogans, taxation without representation, staged events and boston tea party |
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| wrote crystalizing publi opion, the first book on PR... coined the term PR counsel with his wife Doris Fleischman... taught the first course in PR at NYU and was the first to call himself a PR professional.. establish a common meeting ground.. often referred to as the father of PR |
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| Chairman of the Commitee on Public information during WWI.. mobilize the public.. started four minutemen and created spokesperson from key groups.. lawuyers actors journalists, persausive tactics to dehumanize enemy |
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| director of the office of war information during WWII. Pioneersed widespred use of radio, hollywood and media to publicize the war effort |
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| founded the american counsel that ultimately became PRSA.. through mergers w other pr oranizations |
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| advisors to FDR mutually beneficial pr relationships.. responsible performance with persuasive publicity |
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| President Jackson's Kitchen CAbinet... creating events to mold opinion... pollster, counselor, ghostwriter and publicist |
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| created journalist document- "Declaration of Principle" to supply news and endsure the company's work is done in the open.. transparency.. providing accurate information and not advertising.. work with the media to perform well |
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| AT&T VP who heled set the standard for corporate PR ... public reputation |
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| first president o exploit news media as a new and powerful tool of presential leadership |
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| Laid the public acceptance and public policy foundations for the nation's telephone system.. pioneered corporate PR w AT&T. .understood necessity for improving relationships between corporations and public. |
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| Created the first corporate public relations department |
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