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| A _____ is a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers and is received in exchange for money or some other unit of value. |
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| ______ are the intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange money or something else of value. |
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| _______ are products purchased by the ultimate consumer. |
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| ________ are products that assist directly or indirectly in providing products for resale. Also called B2B goods, industrial goods, or organizational goods. |
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| A _____ is a specific product that has a unique brand, size, or price. |
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| A _____ is a group of product or service items that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are type of outlets, or fall within a given price range. |
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| A _____ consists of all of the product lines offered by an organization. |
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| The _____ consists of the four unique elements to services: intangibility, inconsistency, inseparability, and inventory. |
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| ______ occurs when the service provider is available but there is no demand for the service. |
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| The ______ consists of the stages an organization goes through to identify business opportunities and convert them to a salable good or service. |
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| New product process (7 steps) |
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| _____ is the process of managing the entire customer experience within the company. |
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| Costumer Experience Managenment (CEM) |
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