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| The goal of this kind of speech is to persuade your audience that something is fact when it really isn't. |
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| The goal of this kind of speech is to persuade your audience that something is good or bad, worthless or ideal by showing the value or flaws of the topic. |
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| The goal of this kind of speech is to persuade your audience that immediate action or approval is needed. You have to persuade them that you are right and that it is necessary and urgent. |
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| Argument by authority. The claim that the speaker is an expert, and so they should be trusted. |
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| Argument by emotion. Playing on the audience's emotions instead of being logical, using word choice, analogy, association, or implications. |
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| Argument by logic. Intended to show the logic in an argument, but many times the logic is distorted to strengthen the speaker's argument. |
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| Logical fallacy. Assuming that because B comes after A, A caused B, but many times this logic is twisted and not true. |
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| Logical fallacy. Claiming that two situations are highly similar, even when they're not. |
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| Logical fallacy. Attacking someone's argument by making a personal attack on the person who is making the argument. |
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| Partway through an argument, the arguer goes off on a tangent, raising a side issue that distracts the audience from what's really at stake. |
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| Making assumptions about a whole group of cases based on a small sample. This is where stereotypes come from. |
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| People often do and believe things because many other people do. As more people come to believe in something, others also hop on the bandwagon regardless of the underlying evidence. |
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| This argument assumes the states conclusion is true. When it reality, it may or may not be. |
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| The relationship or a sense of trust between the speaker or the audience. |
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| A way to build rapport, a great way of defusing situations. |
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| Questions not meant to be answered, give audience something to think about. |
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| Repeating important words/phrases and using persuasive words makes a long lasting effect on the audience. |
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| Words that give a false sense of urgency or necessity. |
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| Comparisons, short stories, respectively. Suggest a likeness between the speaker and the audience or something that is important to the audience. |
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| Gives options, but in the end the speaker's desired objective is met. For example, one way to get a child to eat her vegetables is to offer a choice. "would you like peas or spinach?" |
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| You voice is a tool that can be used to draw attention to important points. Engages, encourages audience. |
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| The choice of words. Causes emotional response. |
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