Term
| Social Learning (sports/music) |
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Definition
mass media is often the source of observational learning
learn from what you see (think it's norm)
glorify violence
gender/racial stereotype
individual action over teamwork |
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Term
| What affect does media have on sports? |
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Definition
| the instant replay allows more accurate calls on plays |
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Term
| US media vs. other countries (sports) |
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Definition
US= more personal, focus on individual players
Brazil= more team oriented (team effort) |
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Term
| Uses and Gratifications of watching sports |
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Definition
fanship, learning, relaxing, companionship, pass the time
has effects on physically- heart rate ^, sweat more |
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Term
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Definition
| glorify violence, gender/racial stereotype, extolling individual action over teamwork |
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Term
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Definition
| heavy viewers of Mass media think that what is covered by the media= most important information |
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Term
| are more people getting news from non-traditional media? |
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Definition
yes, the internet, and even comical news shows like the daily show
proven that there is no diff in the amount of news on daily show and on regular news networks (cnn, fox) |
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Term
| Characteristics of newsworthy events |
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Definition
personalization- relates to viewer
conflict
action
deviance
ongoing theme-election
inoffensive
credible
local hook |
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Term
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Definition
how journalists should behave
tries to purpose how things should be |
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Term
authoritarianism vs libertarianism
where does US fall? |
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Definition
author= one party's state control
liber= free market model
in former soviet republic, some journalists are political leaders
US= closer to lib side
North K= author side |
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Term
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Definition
media diversity
good thing
if media companies merge than there would be fewer media choices |
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Term
| ideal candidate qualities |
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Definition
experience in office
energetic and aggresive speaker
forceful public speaker
talks about nations problems
honest
remains calm and cautious
moral character
solutions to problems
faithful to spouse |
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Term
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Definition
great communicator
official keeper of american values
chief visionary
commander-in-chief
chief legislator
hero
father figure
chief budget setter
world leader
chief educator |
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Term
| genres used in political ads |
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Definition
musical, comedy, horror, drama
sets off schemas in mind in order to prime and trigger emotions |
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Term
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Definition
increases the power of persuasion
things are more true in the news than in politics |
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Term
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Definition
logical arguments
political issue appeals |
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Term
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Definition
character of speaker
political character idea |
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Term
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Definition
playing upon feelings of audience
emotional appeals |
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Term
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Definition
babies act as emotional triggers
many different people |
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Term
| using the right music can do what? |
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Definition
can connect candidate to your preexisting emotions
can prime audience |
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Term
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Definition
| negative ones are harder to change and more memorable than positive ones |
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Term
kind of negative ads
assault |
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Definition
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Term
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Definition
| direct comparison between candidates |
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Term
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Definition
| implied comparison between candidates |
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Term
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Definition
| dark colors and threatening voices |
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Term
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Definition
| include humor and story telling |
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Term
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Definition
| audience will end up voting for other guy cuz of ad |
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Term
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Definition
| won't vote for either candidate |
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Term
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Definition
like flew shot
can undermine the potential influence of attacks by opponent
bring it up first and explain it won't be so bad when opponent does |
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Term
reactive response techniques
which is best? |
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Definition
silence, confession
sanctimonious admission (admit but give good reason)
denial
counterattack (what other guy is doing is worse)
refutation (prove that it's not true)
best= refutation |
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