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Definition
| variety of different items a store carries Ex: appliances and CDs |
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Definition
| in a product line dominating the category Ex: Staples and Best Buy |
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Term
| Community shopping center |
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Definition
| one primary store and 20-40 outlets |
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Term
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Definition
| independently owned stores that band together to act like a chain |
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Definition
| store carries large assortment of each item, such as a shoe store |
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Term
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Definition
| door-to-door retailing – selling through personal interactions and demonstrations |
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Term
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Definition
| specialty and department stores where many service are provided - Saks |
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Term
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Definition
| that carry a broad product line with limited depth |
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Term
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Definition
| Competition between dissimilar types of retail outlets that results from a scrambled merchandising |
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Definition
| customers are responsible for most shopping activities - Walmart |
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Term
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Definition
| combination of traditional retail outlets and other formats like online |
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Term
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Definition
| selling brand-name merchandise at lower than regular prices |
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Term
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Definition
| shopping strip with multiple anchor stores – home depot and best buy |
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Term
| Regional shopping centers |
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Definition
| 50-150 stores like a mall |
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Term
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Definition
| creates customer value – selling or renting products or services to the ultimate consumer |
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Term
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Definition
| related to managing the store and the merchandise in it |
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Term
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Definition
| store offering several unrelated product lines in a single store |
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Term
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Definition
| very large stores offering “everything under one roof” |
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Term
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Definition
| breakage, theft, or fraud by customers and employees |
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Term
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Definition
| paid form of nonpersonal communication about an organization, good or service |
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Term
| all-you-can-afford budgeting |
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Definition
| allocating funds to promotion affter all other budget items are covered |
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Term
| competitive parody budgeting |
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Definition
| allocating funds to promotion by matching the competitors absolute level of spending or the proportion per point of marketshare |
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Term
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Definition
| direct communication with consumers |
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Term
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Definition
| sequence of stages a buyers goes throuh. Awareness, intrest, evaluation, trial and adoption |
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Term
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Definition
| intro, growth, maturity, decline |
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Term
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Definition
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Definition
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Term
| advocacy institutional advertisements |
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Definition
| states the position of a company on an issue |
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Term
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Definition
| manufacturer pays a percentage of the retailers local advertising |
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Term
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Definition
| a reference number obtained by multiplying reach by frequency |
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Term
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Definition
| may provide full services but on a limited range of services |
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Term
| institutional advertisements |
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Definition
| designed to create good will or better image rather than a specific good of service |
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Term
| three forms of product advertisements |
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Definition
| pioneering (informational), competitive (persuasive), reminder |
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Term
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Definition
| taking notes of other customers |
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Term
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Definition
| your company pays you a salart ahead of time and your commission pays that salary back |
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Term
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Definition
| two businesses working together to get goods to the ultimate consumer |
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Term
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Definition
| prospecting, preapproach, approach, presentation, close, follow-up |
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Term
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Definition
| process routine online orders for products that were already sold by the company |
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Term
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Definition
| visit customers to replenish inventory |
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Term
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Definition
| order clerks or sales clerks-answer simple questions |
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Term
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Definition
| sells in a conventional sense. finds customers, informs, persuades, closes, follows up |
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Term
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Definition
| internet enabled system that allows customers to design their own product |
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Term
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Definition
| shop online but buy in person |
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Term
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Definition
| suggesting other similar products |
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Term
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Definition
| the websites ability to conduct sales and transactions for products and services |
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Term
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Definition
| 8 second rule, customers will abandon a download of it takes more than 8 seconds |
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Term
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Definition
| researches and buys online an in stores |
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Term
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Definition
| personalizes the shopping expierence |
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Term
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Definition
| changes prices for goods in real time |
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Term
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Definition
| noobs who dont use internet much but seek information |
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Term
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Definition
| noobs who dont use internet much but seek information |
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Term
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Definition
| married couples with childre who use the internet to research and compare prices |
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Term
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Definition
| the task, person responsible, date to finish and what to be delivered |
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Term
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Definition
| reducing expenses and, in turn, lowers product prices while targeting a broad array of market segments |
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Term
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Definition
| products have significant points of difference while targeting an array of markets |
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Term
| differentiation focus strategy |
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Definition
| products have significant points of difference while focusing on only a few maket segments |
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Term
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Definition
| represent the different departments or business activities within the firm |
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Term
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Definition
| authority to issue orders to the people who report to them |
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Term
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Definition
| utilize specific customer segments such as banking or health care |
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Term
| strategic marketing process |
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Definition
| planning, implementation, evaluation |
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Term
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Definition
| advise but do not issue direct orders |
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Term
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Definition
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Term
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Definition
| seeks opportunities by finding the optimum balance between marketing efficiencies verse R and D- manufacturing efficiencies |
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