Term
| A company’’s vision statement contributes to the General Marketing Strategy section of a marketing plan. |
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| Which of the following is not a component of a corporation’s desired image of the company in the minds of its employees? |
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| A growth strategy directing a new product to an existing market is called a |
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Definition
| product development strategy |
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Term
| A bank narrowed its business mission from 'securing the dreams and lifestyles of its customers' to 'providing its customers with the highest level of service for checking and savings accounts'. This new business definition would suffer from marketing |
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Term
| A company's priorities and beliefs are defined by its |
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| Corporate philosophy is to Strategic Direction as ____________ is to Strategic Infra-structure. |
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Term
| A strategic business unit (SBU) is a part of the firm that can be managed separately for marketing purposes, it is also called a profit center. |
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Term
| A companies research and development skills would be reflected by which of the following core competencies? |
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Term
| Environmental scanning is a component of which of the following analysis procedures? |
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Definition
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Term
| Which of the following is a component of the Micro Environment? |
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Definition
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Term
| Applegate Incorporated has collected a lot of demographic information regarding their local market area. They are looking for trends or important shifts that might affect their business. They are conducting . |
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Definition
| An environmental scanning OR situation analysis |
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Term
After conducting an environmental scan, but before conducting a targeting analysis, a
marketing manager should conduct a |
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Definition
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Term
Disposable and discretionary income would be information obtained when scanning the
demographic environment. |
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Definition
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Term
| Which of the following is an information requirement to understand the macro-environment? |
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Definition
| NONE OF THE ABOVE HAHAAHAHAHAHA |
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Term
| The purpose of environmental scanning would include all of the following except for . |
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Definition
| establishing a control process |
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Term
| The technological environment is defined as the body of knowledge that exists in the market that determines what is feasible to produce or market. |
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Definition
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| The member of a firm’s micro-environment who can influence or be influenced by firm's action would be called . |
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| The first step in conducting an environmental scan is to define the industry. |
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Term
| The factor that distinguishing an action group from a stakeholder is that an action group |
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Definition
| operates in the interest of some consumer group |
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