Term
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Definition
| processes that support a single organizational function (ex. accounts payable, sales lead-tracking, customer support) |
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Term
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Definition
| a computer program that supports or possibly automates the major activities in a process |
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Term
| functions of sales applications |
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Definition
| obtain prospects, turn into customers, used for managing customers |
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Term
| functions of marketing applications |
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Definition
| used for product and brand management, assessing effectiveness of marketing messages, advertising, and promotions |
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Term
| lead-generation applications |
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Definition
| prospect generation, send mailings and email, web sites |
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Term
| lead-tracking applications |
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Definition
| maintains customer name, product interests, past purchases, history of contacts with customer |
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Term
| customer-mgt applications |
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Definition
| obtain additional sales from existing customers, maintain contact info, track customer credit status |
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Term
| product and brand mgt applications |
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Definition
| compare past records with projections, assess desirability of product to different market segments, manages product through life-cycles |
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Term
| functions of operations applications |
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Definition
| manage finished goods inventory, and movement of goods to customer |
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Term
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Definition
| FG inventory mgt, order entry, order mgt, customer service |
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Term
| function of mfg applications |
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Definition
| facilitate the production of goods |
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Term
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Definition
| inventory,planning, scheduling, operations |
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Term
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Definition
1. inventories viewed as assets
2. inventories viewed as liabilities |
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Term
| three philosophies of mfg |
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Definition
1. pull mfg process
2. push mfg process
3. combo |
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Term
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Definition
| products are pulled through mfg by demand, JIT process |
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Term
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Definition
| analyze past sales levels, make estimates of future sales, create master production schedule |
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Term
| materials requirement planning |
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Definition
| application that plans need for materials and inventories use din mfg processes |
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Term
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Definition
| includes planning of materials, personnel, and machinery. able to perform what-if analysis |
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Term
| human resource applications |
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Definition
| recruiting, assessment, development and training, compensation, planning |
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Term
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Definition
| the process of scheduling payments and planning use of cash |
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Term
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Definition
| extend beyond a single function or department |
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Term
| customer relationship mgt |
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Definition
| tracks all interactions with customer from prospect through customer service, integrates all primary activities of teh VC |
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Term
| four phases of customer life cycle |
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Definition
1. marketing
2. acquisition
3. relationship mgt
4. loss/church |
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Term
| three ways to evaluate a customer |
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Definition
1. recency
2. frequency
3. monetary value |
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Term
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Definition
1. marketing campaigns
2. sales
3. customer service |
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Term
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Definition
1. solicitation
2. lead tracking
3. relationship mgt |
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Term
| enterprise resource planning |
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Definition
| integrates primary value chain activities throughout an organization |
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Term
| steps to implement an ERP |
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Definition
1. determine current and ERP models
2. remove inconsistencies
3. implement an ERP application |
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Term
| enterprise application integration |
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Definition
| connects system islands via a new layer of applications, enables existing applications to communicate and share data |
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Term
| interorganizational processes |
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Definition
| one in which process activities occur in two or more independent organizations |
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Term
| factors that affect supply chain performance |
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Definition
1. facilities
2. inventory
3. transportation
4. information |
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Term
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Definition
| variability in the size and timing of orders increases at each stage up the supply chain, from customer to supplier, large fluctuations force them to have large inventories |
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