Term
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Definition
| looks at the strength's and weaknesses of the company itself and the opportunities and threats for the company in its external environment |
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Term
| porter's five forces model |
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Definition
| a model that focuses on the five forces that shape competition within an industry |
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Term
| industry life cycle model |
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Definition
| a useful tool for analyzing the effects of an industries evolution on competitive forces |
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Term
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Definition
| a clear, concise picture of the company's future direction in terms of its values and purpose that is used to guide and inspire |
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Term
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Definition
| a clear, concise articulation of how the company intends to achieve its vision- how its different from its competition and the keys to its success |
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Term
| pro forma financial statements |
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Definition
| projected financial statements of future values |
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