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| Substitute Combine Adapt Modify, Minify, Magnify Put to other uses Eliminate Reverse or rearrange |
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| Refers to moving merchandise across traditional department or classification lines to combine elements in a single department or display |
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| The original model on which later types are based |
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| The direction in which things like demographics, finance, and fashion are moving |
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| Age, Sex, Income, Geographic location |
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| How we live, spend out time at work, home, leisure, entertainment, etc. |
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| Cultural or Social Influences |
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| Political preferences; ethnic or minority issues; and people's values, beliefs, and behaviors |
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| Displays the highest ideals of a company's brand image. Every detail reflects the company's brand. |
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| Anything that affects you (appeals to the 5 senses and contribute to the overall environment of a store) |
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| Sales-supportive entity which impacts store design,s tore signage, departmental merchandise placement and display, store, atmospherics, and store brand image |
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| Small independent retailers |
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| An identified (targeted) segment of the population that research indicated is a good "fit" for a retailer's product or service offerings |
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| Combination of communication tools-- advertising, in-store marketing, special events, and personal selling, in addition to visual merchandising -- tells targeted customer about a store and it's merchandise |
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| Made up of side-by-side stores with parking lots immediately outside their doors. |
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| Retailer's identity in shoppers' minds (brand merchandise, environment, reputation, and service) |
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| Marks the boundary where store space begins and a small's common area ends |
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| Stages in Consumer Information Processing |
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Definition
| Exposure Attention Comprehension Agreement Retention Retrieval Consumer decision making Action taken |
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| Have an open-air configuration of at least 50,000 square feet of retail space occupied by upscale specialty store chains |
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| Plan of action to achieve retail goals and create a welcoming place where shoppers will purchase goods and services |
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| Transactions in which two or more items are purchased at one time |
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| Color Texture Proportion Direction Line Shape Size Sequence Tension |
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| Unity Harmony Balance Repetition Rhythm Emphasis Contrast Surprise |
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| Red, Yellow, and Blue -- starting points on the color wheel |
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| Orange, Green, and Purple -- Formed by combining products |
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| Colors that are formed by mixing primary colors with secondary colors |
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| The darkening of a color by the addition of black or gray |
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| Are the lightening of a color by adding white |
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| Color family- the reds, blues, browns and so on |
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| Brightness, purity, and degree of saturation of a color |
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| Ways to coordinate colors in eye-pleasing arrangements |
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| Consists of a single color in different values and intensities |
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| Consists of two or more colors that are next to each other on the color wheel |
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| Consists of two colors that are directly opposite each other on the color wheel |
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| Split-Complementary Scheme |
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| Consists of three colors-- One central color plus two colors on either side of its color wheel complement |
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| Double-Complementary Scheme |
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| Consists of four colors-- two colors plus their complements |
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| Consists of three colors that are equidistant from one another on the color wheel |
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| Merchandise is segmented according to its end use |
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| Merchandise from a single designer or manufacturer that is displayed together in an area set off on the selling floor |
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| Color-coordinated or color keyed product grouping that shows how to use a season's trend colors |
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| Clearest most vivid primary color intensities |
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| Colors with added white to lighten and soften their effect |
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| Not bright and not pastel, just in-between values |
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| The colors of the earth; sand, rust, brown |
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| Colors that blend with every color group |
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| How a surface actually feels to the touch or how it appears that it might feel if touched |
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| The relationship between the apparent size, mass, scale, or optical weight of two or more objects |
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| How important, large, or heavy and object appears to be versus how much it really weighs or how large it is in actual size |
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| Retail terms, refers to the design element or tool that leads the shopper's eye from one place to another |
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| Guide the eye to a feature or linear element that sets a mood |
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| Standard or universally recognized spatial form like a circle or triangle that helps the viewer identify various objects |
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| The particular order in which items are presented for viewing |
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| An arrangement of elements that causes the viewer to wonder if opposing forces will disturb balance or equilibrium in the display |
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| An "artful" element, creating visible unity. A careful selection of complementary interwoven elements creates a unified while in keeping with a store's over all brand image. |
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| Occurs when all of the elements of a presentation combine to make a balanced, harmonious, complete whole |
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| An equality of optical weight and relative importance that creates a unified presentation |
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| Occurs when two items of equal size or optical weight are equidistant from a center point |
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| Occurs when objects are positioned in an asymmetrical arrangement where a single larger object is counterbalanced by two or more smaller objects on the other side of the center point |
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| Achieved when recurring design elements like, size color, or shape in a presentation creates a special sense of visual rhythm |
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| Achieved by repetition if design elements that can create a unique sense of visual cadence or emphasis for the viewer |
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| Special focus or emphasis placed on an item to highlight it in a presentation (contrast, lighting, color, placement, repetition and so on) |
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| Points up the extreme difference between objects or items |
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| Consist of many departments, each devoted to a specific category |
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| Have a limited umber of departments or merchandise categories and generally have a smaller footprint |
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| Small specialty stores featuring assorted items that fit specific merchandising themes or appeal to a specialized clientele |
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| Have many departments that appeal to a wide variety of customers with a wide range of products at discounted prices |
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| Vary in size from less than 500 square feet to 6,000 square feet. All items fit in into a specific price range |
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| Concepts borrowed from European retailing. Carefour, which originated in France more than 30 years ago, is the first and most famous example of this mega-merchandising concept. Several merchandising categories are housed under one very large roof-- softlines and hardlines , automotive, along with a grocery store. |
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| Either stand-alone stores or small stores located in outlet malls. |
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| Built to house massive quantities of goods on grids of industrial shelving pallets -- offer no-frills shopping at reduced prices |
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| Often operated by nonprofit organizations such as Goodwill and the Salvation Army as fund-raising and employment training ventures |
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| Temporary store concepts that blend retail with event marketing. Located in vacant store spaces. |
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| A linear design for a selling floor where fixtures are arranged to form vertical and horizontal aisles throughout the store |
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| Refers to the area a person can see from a particular vantage point-- the view at the top or the bottom of an escalator |
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| Selling fixtures arranged in loosely grouped, informal, nonlinear formations to encourage browsing |
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| Almost gallery like in its simplicity, shows small selections of handcrafted or very exclusive merchandise |
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| Exposes shoppers to a great deal of merchandise as they follow a perimeter traffic aisle with departments on the right and left of the circular, square, rectangular or oval "racetrack" |
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| Fixtures are arranged in groups creating natural aisles without any change in the floor covering to designate a separate aisle |
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| Employs the best features of several selling floor layouts in an overall plan that suits a retailer's specific strategy |
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| Thoughtfully planned layouts that position same "end use" products next to each other. |
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| Feature merchandise that has been accepted by shoppers as "hot" or current fashion. Items have been purchased in depth |
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| Floor space set aside to sample merchandise representing items or styles retail buyers believe will soon become popular with shoppers |
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| Typically hold smaller merchandise assortments, allowing presentations of a single style (on a two-way) or a coordinate grouping (on a four-way) |
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| Created when similar types of merchandise are bought in depth (sufficient to fill six to ten selling fixtures) and are pulled together into one area of a department |
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| Make up the bulk of the stock in any department that represent it's core merchandise |
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| A proven seller purchased in depth and offered at a competitive price. Can be found in trend and basic areas and in shops |
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| End use Fabrication Style Color |
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| Merchandise refers to assortments with missing sizes, styles, and colors after sell down |
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| The actual number used on signs to inform shoppers of prices |
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| -Conventional metal fixtures -Furniture Fixtures -"found objects" -Vendor Fixtures -Custom Fixtures |
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