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| (Innovator) point to point telephony |
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| (Innovator) The Audition Tube |
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| Why success of the radio? |
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| technological novelty, cheap, the "united states," form opinions, content takes off from popular art forms |
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| Created Federal Radio Commission, o License transmitters: assign radio station frequencies, call letters, power limits, was not considered strong enough for ever changing industry |
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| Communications Act of 1934 |
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| Formed the Federal Communications Commission, Law of the land until Telecommunications Act of 1996 |
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| “A contract” (a joining of diff. things) instead of 1 station independently production programming.. lots of stations come together. |
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| stations contracted to run programming which are owned bt others. |
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| Stations owned and operated by the network |
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| 1926 - started by David Sarnoff |
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| 1927 - started by William S. Paley |
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| structured program service |
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| you and audience know when shows are on |
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| national sales organization |
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| reaches the largest audience |
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| the best shows for the biggest audience |
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| the most stations in one buy |
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| instantaneous access 2 largest audience |
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| dependable broadcasting to asll |
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| Amos n' Andy, FDRs fireside chats, Orsen Welles' War of the Worlds, Edward R. Murrow WWII broadcasts |
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| Program material must be used up as sparingly as possible, repeated as often as possible and shared as widely as possible. |
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| Red & Blue (uses Blue to undercut competition) |
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| Chain Broadcasting Decision |
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| No one can own 2 networks in the same market |
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| NBC sells ____ network, it becomes ____ |
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| news division, made impact in WWII, introduced more populist programming than NBC |
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| Radio brings about rise in ... |
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| Rock and roll (top 40 format) |
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| attempt to quickly develop FM radio |
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| 2nd most subscribed media service |
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