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| description of the state of commercial broadcasting in 1961 |
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Radio-Nixon won
TV-Kennedy won
effects of the medium |
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| CBS News reporter, announced JFK and MLK's deaths |
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| Reagan- so happy, no proposal, it's about feeling |
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| Who shot JR was the advertising catch phrase, viewers had to wait all summer to find out |
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| Not live TV anymore, able to edit footage and have reruns |
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| 50's, popular contestants given assistance by producers |
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| Senator McCarthy was accused to pressuring the army, widely broadcasted |
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| broadcast journalist, known for honesty, broadcasted Army-McCarthy hearings on See It Now |
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| staging fake news- dynamite sale 1972 |
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| analyzes the way content is carried across print and TV, the medium is the metaphor |
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| can convery rational argument unlike TV because TV "excludes content" |
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| primary menas of communication in our culture, excludes content |
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| philosophy that people cannot govern themselves in a democracy unless they have access to the information they need for that governance |
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| the free flow or trade of ideas serves to ensue that public discourse allows the truth to emerge because people are inherently good (John Milton) |
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| Ad Hoc Balancing of Interests |
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| several factors should be weighed in determining how much freedom the press recieves. Conflict-fair trial and freedom of press |
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| false and malicious publication that damages a person's representation |
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| spoken defamation of a person's character |
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| the power of the government to prevent the publication or broadcast of expression |
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| Top Secret Vietnam documents, given to New York Times, government got restraining order because of National Security Issues, Supreme Court lifts order because newspapers had the right to publish them |
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| sexually explicit content (protected) |
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| illegal pornography (unprotected) |
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| FCC is limited to controlling the "flow of traffic" |
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| required broadcasters to cover issues of public importance and be fair in coverage |
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| required broadcasters to ascern or actively determine nature of audience's interest, conveience, and necessity |
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| identifying and granting ownership, designed to protect creator's financial interest |
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| exception to copyright, material can be used without permission or payment (ex. education) |
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| Social Responsibility Theory |
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| asserts media must remain free of government control, but in exchange, media must serve the public |
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| Global Village and the medium is the message were his ideas |
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| new communication technology will permit people to become involved in one another's lives |
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| The Medium Is The Message |
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| the form of a medium embeds itself in the message, creating a symbolic relationship by which the medium influences how the message is recieved |
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| Technological Determinism |
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| theory which points to technology as the force which shapes society |
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| electronic coding or masking of information |
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| electronic tracking of the choices we make online |
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| widening disparity between communication technology haves and have-nots |
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| lack of technological access among poor, certain races, disabled, and rural communities |
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| people without prerequisite technology have diminished access to information that technology makes available |
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| directs its efforts toward a host of public service campaigns |
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| brands in a product category are essentially the same |
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| highlighting the aspects of a product that sets it apart from other brands |
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| one-second time slots, now appearing on some stations and channels |
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| cramming more spots into a commercial break |
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| a culture in which personal worth and identity reside not in ourselves but in the products with which we surround ourselves |
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| FTC imposes to stop a deceptive ad |
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| A new set of ads must be created that corrects the original misleading effort |
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| little lie that makes advertising more interesting "whiter than white" |
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| appealing to audiences defined by race, gender, class, etc. |
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| Psychographic Segmentation |
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| appealing to consumer groups with similar lifestyles, attitudes, values, and behavior patterns |
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| analyzes how advertising has shaped modern society |
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| Killing Us Softly 3- Jean Killbourne |
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| analysis of advertising's depiction of women and gender stereotypes |
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| invasion of indigenous people's culture by powerful countries through mass media |
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| British channels must limit advertising and increase public affairs and documentary news programming in exchange for their broadcast licenses |
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| government and media partnering to ensure that media assist in planned, beneficial development of the country |
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| way of using media to serve the goals of revolution; overthrow government |
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| authoritarian systems call for the subjugation of the media for the purpose of serving the government and uses media to propagandize goals |
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| radio station to tell the world the US's point of view and to counter enemy propaganda and disseminate information about America |
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| there should be no control over the media and complete freedom of speech |
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| a really spread out group can come together quickly with an email thread, especially for protests |
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