Term
|
Definition
| born after 1980, free spending, tech saavy, optimistic, serious, short attention spans |
|
|
Term
|
Definition
| having a knowledge of media history. legal and thical restrictions, |
|
|
Term
|
Definition
| Source --> Message --> Channel --> Receiver |
|
|
Term
| interpersonal communication |
|
Definition
| between or amongst individuals |
|
|
Term
|
Definition
| involves an interdisposed device as a medium |
|
|
Term
|
Definition
| involves a large widespread audience |
|
|
Term
|
Definition
| when only a small amount of the nation can afford the media |
|
|
Term
|
Definition
| nations population is better educated and more literate so it is more prosperous and it can appeal to a mass audience |
|
|
Term
|
Definition
| when a large part of a popualtion becomes more educated, affluent and urban. |
|
|
Term
|
Definition
| porduces resentment abroad but business firms in other nations now own many US media companies |
|
|
Term
| How many book US companies are foreign owned? |
|
Definition
|
|
Term
|
Definition
| as more units are produced, each costs less |
|
|
Term
|
Definition
| combinations of media types whereby the whole is hoped to be greater than the sum of its parts |
|
|
Term
|
Definition
| one medium promoting the products or services of another having the same owner |
|
|
Term
|
Definition
| ownership of multiple outlets of the same media |
|
|
Term
|
Definition
| one company dominates market |
|
|
Term
|
Definition
| market controlled or dominated by a few companies |
|
|
Term
| Who were the four pioneers of communication? |
|
Definition
| Paul Lazarsfeld, Kurt Lewig, Carl Houland, Harold Laswell |
|
|
Term
| Types of Cultural Studies |
|
Definition
|
|
Term
|
Definition
| beleives that capitalism has made us too materialistic. Thinks that media have enabled that have to subjegate the have nots |
|
|
Term
|
Definition
| big companies owning many types of businesses |
|
|
Term
|
Definition
| one company owning different parts of the same industry so they both distribute and produce (ex. newspapers buy papermill) |
|
|
Term
|
Definition
| one company owning different kinds of businesses (newspaper buys radio and magazine) |
|
|
Term
|
Definition
| company grows both horizontally and vertically |
|
|
Term
| What are the three reason cited for Media Concentration? |
|
Definition
| Economies of scale, synergy, and global competion |
|
|
Term
| What are the three reason cited for Media Concentration? |
|
Definition
| Economies of scale, synergy, and global competion |
|
|
Term
| Research and Scholarship are both meant to add onto existing knowledge |
|
Definition
| Research is quantitative and scholarship is qualitative |
|
|
Term
|
Definition
|
|
Term
|
Definition
| emotional value of the word |
|
|
Term
|
Definition
| scientific efforts to examine facts in order to test theory |
|
|
Term
| Different Views of Media's violence's Effects |
|
Definition
1) Viewing Violence can cause aggression
2) People who are aggresive watch violent movies
3) Both aggression and viewing violent content depend on some other factors |
|
|
Term
|
Definition
| Media have strong effect on behavior |
|
|
Term
|
Definition
| Media has little effect on behavior |
|
|
Term
|
Definition
| some of both. sometimes one and sometimes the other |
|
|
Term
| Flow Theory : Bullet Theory |
|
Definition
| Media effects flow directly from sender to audience |
|
|
Term
| Flow Theory : Two Step Flow |
|
Definition
| media effectsgo from sender via opinion leaders in audience |
|
|
Term
|
Definition
| media effects go from sender to audience via multiple or layered opinion leaders |
|
|
Term
|
Definition
| we learn by observing others in media |
|
|
Term
| Individual Differences Theory |
|
Definition
| media affect different individuals in different ways |
|
|
Term
|
Definition
| media both shape and distort our views of the world |
|
|
Term
|
Definition
| media tells us what to attend and what to value |
|
|
Term
| Albert Bandura's Socialization Studies |
|
Definition
| when fed stereotypes, audience tend to accept them |
|
|
Term
| Parts of the Individual Different Theory |
|
Definition
Innovators
Early Adopters
Early Majority
Later Majority
Laggards |
|
|
Term
| Uses and Gratification Theory |
|
Definition
| we pick our media by our need (i.e. news, conversation) |
|
|
Term
|
Definition
| news and other information passed by word of mouth and preserved in memory, song and ritual |
|
|
Term
| Early Materials for Book Publication |
|
Definition
|
|
Term
| Most early books were in Latin |
|
Definition
|
|
Term
| The first printing press was from China around 1220 AD and they used movable type from wood. |
|
Definition
| Guttenberg made his in 1450 |
|
|
Term
|
Definition
|
|
Term
| Four Big Changes of the Industrial Revolution |
|
Definition
news paper-making system
steam powered rotary press
linotype for setting type
lithography |
|
|
Term
|
Definition
| cheaply made paperbacks about American history |
|
|
Term
|
Definition
| 10 cent, cheaply made books that were popular with Civil war soldiers |
|
|
Term
| 5 Types of Book Publishers |
|
Definition
| major, university, small, vanity, online |
|
|
Term
| Three Types of Book Editors |
|
Definition
Aqquisition: person you talk to first and looks at manuscripts
Development: helps with story and proofs
Copy EditorL grammar |
|
|
Term
|
Definition
trade books: general public
textbooks : students
scholarly: advanced scholars
reference: dictionaries
professional : ones for trade or occupation
speciality books: yearbooks? |
|
|
Term
|
Definition
| the idea that newspapers should not just report what happens but should take part in brining about events |
|
|
Term
| First American Comic Feature? |
|
Definition
|
|
Term
|
Definition
| a paper of small page sizes |
|
|
Term
|
Definition
| early newspapers aligned with politcal parties |
|
|
Term
|
Definition
| English tax of one penny for every copy of a newspaper printed |
|
|
Term
|
Definition
| devoted to opinion, not straight news |
|
|
Term
|
Definition
| reporting on financial, poltiics |
|
|
Term
|
Definition
|
|
Term
|
Definition
| papers sold on streets for one penny rather than by subscription |
|
|
Term
|
Definition
| sensationalized journalism , use of illustration, more crime, more investigative in the 1890s |
|
|
Term
|
Definition
| sensationalized journalism of the 1920s, big decade of tabloid newspapers |
|
|
Term
|
Definition
National dailies
Local Dailies
Weeklies
Foreign Language |
|
|
Term
|
Definition
| a low quality magazine printed on low quality paper about celebrities, or romance |
|
|
Term
|
Definition
| magazines that print short versions of articles that have first appeared somewhere else. |
|
|
Term
| special interest magazine |
|
Definition
|
|
Term
|
Definition
|
|
Term
|
Definition
| information about certain fields |
|
|
Term
|
Definition
|
|
Term
|
Definition
| how many people other than the subscription buyer read the magazine |
|
|
