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| Understanding that media is constructed a certain way. |
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| The Society that we live in |
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| Places finding into numberical data |
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| uncovers indepth understanding of behavior and reasoning |
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| Relatively small groups of people who are gathered with a skilled moderator to discuss topics of interest to the researcher or organization sponsering the study |
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Definition
| Systematic Procedure devised to measure and examine variable found in the content of recorded information |
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| used to generalization about a population of people by addressing questions to a random sample of the population |
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| used to generalization about a population of people by addressing questions to a random sample of the population |
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Definition
| used to obtain detailed information from personal observation or interviews over extended periods of time |
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Definition
| used to study effects of media in a carefully controlled situation in which the media exposure and content can be manipulated |
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