Term
|
Definition
| Encourages you to buy or use a product or service because everyone else is. |
|
|
Term
|
Definition
| Uses strong emotional language that connects you with your fears or desires. |
|
|
Term
| Glittering Generalities Effect |
|
Definition
| Relates the product or services to words or images that promise everything, but deliver little or nothing. |
|
|
Term
|
Definition
| Relates a product or services to the experience of ordinary people. |
|
|
Term
|
Definition
| Use of celebrities or experts to speak for a product. |
|
|
Term
|
Definition
| Uses statistic and data to persuade consumers to buy a product or services. |
|
|
Term
|
Definition
| A decision by consumers to stop buying a product or service as a way to bring about change. |
|
|
Term
|
Definition
| Processes used by manufacturers and service providers to place their good or service in the public consciousness. |
|
|
Term
|
Definition
| Defend status quo, they are tradionalists and conservative 30% of consumers. |
|
|
Term
|
Definition
| Young people, wannabes, 15% of North American market, will do anything to fit it. |
|
|
Term
|
Definition
| Welfare recipients, people on fixed incomes, minimum wage earners, senior citizens on pension, ignored by advertisers, 15% of of North American market. |
|
|
Term
|
Definition
| Materialists who want the best of everything, about 20% of North American polpulation, feel at home with high priced, exclusive brands. |
|
|
Term
| Socially Conscious Achievers |
|
Definition
| Care more about inner peace, environment, safety than financial success, about 20% of North American population. |
|
|
Term
|
Definition
| Aims to uphold competition among the products be ensuring fair business practices. |
|
|
Term
| Consumer behaviour can affect the quality of life for individuals and groups in Canada. |
|
Definition
|
|
Term
| The Canadian goverment cannot ban products. Banning products goes against the consumers as stated in the Charter of Rights and Freedoms. |
|
Definition
|
|
Term
| Governments can encourage consumer spending by giving tax breaks. |
|
Definition
|
|
Term
| The more people buy, the better it is for the economy and the environment. |
|
Definition
|
|
Term
| Advertisers may use false advertising and misleading information about the product or services as a way of influencing consumers. |
|
Definition
|
|
Term
| Boycotts are relatively new away of taking action against issues of concern. |
|
Definition
|
|
Term
| The prosperity of people affects how much they spend as consumers. |
|
Definition
|
|
Term
| Laws in Canada and the U. S. state that producers must include as list of ingredients on the food and cosmetic products they produce. |
|
Definition
|
|
Term
| Canada has legislation limiting the amount of toxins that industries can release into the atmosphere, but the U. S. does not. |
|
Definition
|
|
Term
| Consumerism does not play an important role in mixed economy. |
|
Definition
|
|
