Term
|
Definition
| The process of planning, pricing, promoting, selling and distributing. |
|
|
Term
|
Definition
| Tangible items that have monetary value and satisfy your needs and wants. -cars -toys |
|
|
Term
|
Definition
| Intangible items that have monetary value and satisfy your needs and wants. |
|
|
Term
|
Definition
| The idea that a business should strive to satisfy customers' needs and wants while generating a profit. |
|
|
Term
|
Definition
|
|
Term
|
Definition
| People who have similar needs and wants and have the ability to buy. |
|
|
Term
|
Definition
| Consists of consumers who purchase goods and services for personal use. |
|
|
Term
|
Definition
| Includes all businesses that buy products for use in their operations. |
|
|
Term
|
Definition
| Percent-age of the total sales volume generated by all companies that compete in a given market. |
|
|
Term
|
Definition
| A group that is identified for a specific marketing program. |
|
|
Term
|
Definition
| Lists information about the target market, such as age, income level, ethnic background, occupation, attitudes,lifestyle and geographic residence. |
|
|
