Term
| What communication channel is viral marketing? |
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Definition
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Term
| What is stealth aka undercover marketing? |
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Definition
| Customers don't know that they are being marketed to |
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Term
| What type of marketing cultivates opinion leaders and celebrities? |
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Definition
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Term
| What is word of mouth marketing? |
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Definition
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Term
| What are 4 sales force structures? |
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Definition
territorial product customer complex |
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Term
| 7 steps of the sales process? |
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Definition
prospect and qualify Pre-approach Approach Presentation and Demonstration Handle Objections Sale (closing) Follow-up |
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Term
| 2 things a sales supervisor provides? |
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Definition
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Term
| Forms of non traditional marketing? |
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Definition
viral word of mouth guerilla buzz mobile |
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Term
| 3 types of end users in mobile marketing? |
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Definition
clickers searchers scrollers |
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Term
| what industry is the leader in mobile marketing? |
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Definition
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Term
| What was it called when 7-11 turned its stores into quicky marts to promote the Simpsons? |
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Definition
| reverse product placement |
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Term
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Definition
| Process of comparing your product against the competitors |
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Term
| What 3 ways does advertising work? |
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Definition
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Term
| 1st decision to make in a new ad campaign? |
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Definition
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Term
| 3 types of appeals in the tone of an ad campaign? |
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Definition
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Term
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Definition
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Term
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Definition
Introduction Growth Maturity Decline |
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Term
| What stage of PLC is slow growth and profit due to high marketing expenses? |
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Definition
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Term
| What is the key to building lasting customer relationships? |
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Definition
| Deliver superior value and satisfaction |
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Term
| Is mobile marketing more or less capable than TV? |
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Definition
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Term
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Definition
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Term
| Is there only one way to advertise? |
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Definition
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Term
| Is marketing and sales the same? |
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Definition
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Term
| Is marketing an investment or an expense? |
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Definition
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Term
| 3 objectives of licensing and strategic partnerships? |
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Definition
sales distribution promotion |
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Term
| Should you monitor and manage a market plan? |
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Definition
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Term
| Should you respond to successes and failures of a marketing plan? |
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Definition
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Term
| Are strategic partnerships mutually beneficial? |
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Definition
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Term
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Definition
Return on investment Measures profits generated by marketing activities |
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Term
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Definition
Customer Relationship Management Overall process of building and maintaining customer relationships |
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Term
| Is quality a key component of your company's success? |
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Definition
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Term
| Should you only promise what you can deliver? |
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Definition
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Term
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Definition
Strengths Weaknesses Opportunities Risks |
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Term
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Definition
Attention Interest Desire Action |
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Term
| Name 2 licensing opportunities for music. |
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Definition
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