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| sets out the organizations basic purpose for being |
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| affects the number and types of competitors the marketing manager must face and how they may behave |
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| an organized approach for evaluating the strengths and weaknesses of current of potential competitors' marketing strategies |
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| firms that will be the closest competitors |
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| the conditions that may make it difficult, or even impossible, for a firm to compete in a market |
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| refers to macro-economic factors, including national income, economic growth, and inflation, that affect patterns of consumer and business spending |
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| the application of science to convert an economy's resources to output |
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| a system for linking computers around the world |
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| an emphasis on a country's interests before everything else |
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| North American Free Trade Agreement (NAFTA) |
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| lays out a plan to reshape the rules of trade among the United States, Canada, and Mexico |
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| Cultural and Social environment |
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| affects how and why people live and behave as they do |
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| the total market value of all goods and services provided in a country's economy in a year by both residents and non-residents of that country |
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| those born between 1946 and 1964 |
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| refers to the generation born immediately following the baby boom - from 1965 to 1977 |
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| sometimes called Millenials, refers to to those born from 1978 to 1994 |
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| the idea that it's importatn to meet present needs without compromising the ability of future generations to meet their own needs |
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Term
| Strategic Business Unit (SBU) |
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Definition
| organizational unit (within a larger company) that focuses on some product markets and is treated as a seperate profit center |
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