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| any social,enconomic or political factors that could impact your busniess. |
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| a company who sells to other compainies |
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| a company that sells to individuals |
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| the maximum # of compaines an industury can support |
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| detailed description of your target market characteristics |
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| a limited # of customers who are most likely to buy the product |
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| to sell your product to as many customers as possible. |
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| new info collected from a primary source |
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| existing info that was prev gathered for a purpose other than the study at hand |
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| a grouping of consumers or busniesses within a particular market,that had more 1 thing in commons |
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| are objective social economics facts about people |
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| basing market segments on where consumers are |
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| is a small 3 OF PEP who are brought togother to dicuss a particular problem |
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