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Definition
| A focus on company products rather than how these products benefit consumers |
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| Describes the contributions the business makes to customers and society; also called the company mission |
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| A set of statements describing the type of behavior expected of the company and its employees |
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| The desired leadership position of an organization as well as the measures used to chart progress toward reaching that position |
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| The corporate configuration that produces the company's distinctive or core competencies and provides the resources necessary to satisfy customer wants |
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| The unique resources a company develops and employs to create superior customer value; the fundamental building blocks of competitive advantage |
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Definition
| Tools that measure the contribution each SBU makes to the overall performance of the company |
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Term
| Strategic Business Unit (SBU) |
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Definition
| A part of the firm that can be managed separately for marketing purposes; it may be a division, a product or product line, a distinct group of customers, or a unique technology |
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Definition
| An analysis of Strengths, Weaknesses, Opportunities, and Threats to determine how well the company's skills and resources match the predicted market opportunities |
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Business Definition
Core Values
Strategic Direction
Strategic Infrastructure |
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Definition
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Definition
| The sum of all the factors that affect a business |
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Definition
| The sum of all the factors that affect a business |
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| Cultural, Demographic, Economic, Legal/Regulatory, Technological |
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Definition
| Elements of a Macro-Environment |
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| Action Group, Intermediaries, Stakeholders, Suppliers |
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Definition
| Elements of a Micro-Environment |
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Definition
| Costs associated with procuring goods and services from suppliers and with distributing products from business to consumers |
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Definition
| The large external influences considered vital to long-term decisions but not directly affected by the company itself |
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Definition
| The learned values, beliefs, language, symbols, and patterns of behavior shared by people in a society and passed on from generation to generation |
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| The statistical data used to describe a population |
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| The financial and natural resources available to consumers, businesses, and countries |
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| Legal/Regulatory Environment |
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Definition
| International, federal, state, and local regulations and laws, the agencies that interpret and administer them, and the court system |
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Definition
| The total body of knowledge available for development, manufacturing, and marketing of products and services |
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| The forces close to a company that influence how it connects with customers |
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Definition
| A number of people who support some cause in the interest of consumers or environmental safety |
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Term
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Definition
| Stakeholders who move products from the manufacturer to the final user |
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Definition
| A group who can influence or be influenced by a firm's actions |
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Definition
| Organizations that provide a company with necessary services, raw materials, or components |
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