Term
| "Marketing is a process to foster partnership between the library and community." |
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Definition
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Term
| "Marketing is a total system of interacting business activities designed to plan, price, promote, and distribute want-satisfying products and services to organizational and household users at a profit in a competitive environment." |
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Definition
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Term
| "Marketing is creating exchanges that satisfy individual and organizational goals." |
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Definition
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Term
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Definition
| combine marketing with management |
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Term
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Definition
| Influence social behavior not to benefit the marketer but to benefit the target audience and general society |
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Term
| 4 areas of market intelligence, who? |
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Definition
| Fine. Environment, activity type, customers, competitors |
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Term
1. Generic product definition
2. Target group definition
3. Differential marketing analysis
4. Customer behavior analysis
5. Differential advantages analysis
6. Multiple marketing approach
7. Integrated market planning
8. Continuous market feedback
9. Marketing audit
Who and what? |
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Definition
| Porter - The marketing process |
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Term
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Definition
| Positioning, segmentation, targeting, quality of service |
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Term
| "The marketing mix is made up of price, promotion, and product." |
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Definition
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Term
| Goals of marketing promotion. (5) |
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Definition
| Communicate, inform, persuade, stimulate, remind. To modify or reinforce behaviors. |
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Term
| Goals of sales promotion. |
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Definition
| Stimulate customer with displays, shows, ect. |
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Term
○ The analysis, planning, implementation, and control of programs designed to create, build, and maintain beneficial relationships with target audiences for the purpose of achieving the marketer's objectives.
What? |
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Definition
| Marketing management definition. |
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Term
| Szamosi and Duxbury - radical change is something which...(4) |
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Definition
| Interrupts the status quo, happens quickly and abruptly, is fundamental and all-encompassing, or creates something dramatically different. |
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Term
| Forcefield analysis. Who and what? |
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Definition
| Lewin - change=driving force. status quo=equilibrium. no change=restraining force. |
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Term
| Steps of planned change. Who and what? (3) |
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Definition
| Kotter - unfreezing, changing, refreezing. |
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Term
4 phase model for planned change.
Who and what? |
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Definition
| Bullock and Batten - exploration, planning, action, and integration |
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Term
4 steps to resistance to change
What? |
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Definition
| Denial, resistance, exploration, commitment |
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Term
Education plus communication
Participation plus involvement
Facilitation plus support
Negotiation and agreement
Who and what? |
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Definition
| Kotter and Schlesinger. Managing change |
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Term
Innovation techniques.
Analytic (3)
Free association (3) |
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Definition
A - attribute listing, input-output, grid analysis.
F - brainstorming, Phillips 66-Buzz session, gordan (group lead) |
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Term
| Organizational "Single" and "Double" Loop learning. Who and what? |
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Definition
Argyris - single: underlying norms and assumption not open to confrontation.
double: they are. |
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