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straight forward,
short,
informative,
traditionally used for inverted pyramid stories,
other wise known as summary lead,
they summarize the story
mainly news leads |
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| a smooth change from one subject to another or from one paragraph to another |
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| bringing out the drama in an event through story telling, the writer sets the scene, introduces the characters, and narrates the events, weaving in facts and opintions from sources. |
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| writing the lead of a news story in summary form then telling the rest of the story in the order it happened |
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| offensive newspaper language |
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| be sensitive to the feelings of others, be politically correct, be respectful, do not stereotype, no racial terms, |
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| do not be bias, mainly regarding:rac, age, gender, sexual orientation, or philosphy of life, women arent chicks babes or dolls, an enviromentalist is not a tree hugger, men arent hunks, |
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| do not use pretentious words, communicate with your audience, |
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| unclear language to the audience, do not use unfamiliar language that the audience would not understand and that only a certain group of people would. |
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| straight forward sentences |
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| write simple and to the point sentences, dont write too simple ex. the flag is red. but right to where all audiences can understand. |
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| do not say things like: spherical in shape.. spherical already refers to shape, or do not say surrounded on all sides because the word surrounded means on all sides. |
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| do not use them! it shows the audience that the writer is too lazy to think of words or phrases on his or her own. |
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| do not become so afraid of repetition that you confuse the reader by using different words for one meaning, do ont say "shiny metal", "yellow metal", when you mean gold. just keep saying gold. |
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| this is when sentences sound awkward and weak. ex. All students were requested by the Friends of the Enviroment committee to use the recycling bins behind the school. |
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| these words are left out of a good headline. |
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| verbs in headlines should be written in this tense. ex. school wins high state rating. |
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| this kind of tense can be used in headlines in special occasions. ex. volcano erupted 50 years ago today. |
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| comma, quotation mark, semicolon |
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| these are the only three forms of punctuation in a headline. |
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use this mark to replace the word and.
ex. Smith,Jones win scholarships. |
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| Splitting infinitives or names |
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Definition
do not do this!!
ex. smith to
go abroad |
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do not use this form of a verb!
wrong: 14 seniors are chosen
correct: 56 seniors chosen |
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| Capitalize only proper nouns |
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Library gives fees to Bob Bobson.
proper nouns. |
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it is ok to include these in headlines.
ex. phone users have no hang ups
new spray bugs farmers
three booked in library dispute |
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