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| Products you see in movies, that they then sell |
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| small 5 cent movie theater |
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| mary pickford, united artist |
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| super star actress of her day and her studio |
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| multiple story lines, varying camera angles, increased pace of movies, cross cutting |
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| black film, european, tended to take place in bleak urban settings |
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| the idea that american culture is viewed by other parts of the world as superior |
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romance and adventure musicals produced in 1 week |
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| when they put products in movies to advertise |
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| you are owned by a movie studio |
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| bribed reporters, lied, free vacations; gained publicity for his circus |
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| rockerfeller, one of the first P.R. practitioners, focused on honesty |
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| torches of freedom, sigmund freud, people are stupid |
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| our brand is better than the others |
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| used by PR to gain media attention |
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| created by ad industry because of bad reputation, take on 10-15 nonprofits per year |
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| public service announcement |
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| good memory associated with a product |
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| top grossing films of all times |
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| Avatar, Titanic, The Dark Knight, Sar Wars, Shrek 2 |
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| Three alternatives to hollywood |
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| Indie, Foreign, Documentary |
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| Cost per film in hollywood |
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| Honesty, Expertise, Loyalty, Fairness |
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