Term
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Definition
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Term
| magazine medium best advantage |
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Definition
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Term
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Definition
| tells advertisers % amount of people viewing specific medium |
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Term
| 3 basic media continuity schedules |
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Definition
| continuous, pulsing, sailing |
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Term
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Definition
| medium passed around to a specific audience i.e. health mag at YMCA |
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Term
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Definition
| reach to audience on high volume |
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Term
| Audit Bureau of Circulation |
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Definition
| responsible for verifying newspaper and magazine content |
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Term
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Definition
| does not bring brand loyalty |
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Term
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Definition
| pushes advertisements into market rather than pushing actual consumer |
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Term
| PR's control over advertising |
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Definition
is less that actual advertisers
still have some say |
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Term
creative side of brain
L or R |
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Definition
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Term
| 20% of readers go on to body copy of ads |
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Definition
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Term
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Definition
| translates into strategic decisions on: target market - geographic - duration - efficiency |
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Term
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Definition
| direct mail - envelope most important in terms of creativity |
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Term
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Definition
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Term
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Definition
| contests, sweepstakes, free product, rebates etc. |
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Term
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Definition
| process or conception, promo, and distribution of ideas and goods |
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Term
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Definition
| product, price,promo,place,people |
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Term
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Definition
| integrated marketing and communications - non traditional advertising - PR |
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Term
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Definition
| consumed quickly - purchased frequently |
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Term
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Definition
| last a long time, purchased less often |
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Term
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Definition
P I E
planning
implemenation
evaluation |
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Term
| what is advertising and marketing all about? |
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Definition
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Term
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Definition
| conceptual idea that focuses the the org. on marketing activites |
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Term
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Definition
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Term
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Definition
attention
interest
desire
action |
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Term
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Definition
| new ideas rather than material objects drive economic growth |
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Term
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Definition
| things marketers push into distribution, not consumers |
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Term
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Definition
| directed toward consumer - how can they pull product of the shelf |
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Term
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Definition
| separates markets into more directly targeted areas - utilizes |
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Term
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Definition
| group of people most likely to respond to specific area of interest - eliminates waste of time |
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Term
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Definition
USP
unique selling proposition |
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Term
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Definition
| best "window" for messages |
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Term
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Definition
| specific choice within medium |
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Term
| 3 central issues concerning ad ethics |
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Definition
advocay - its persuasive
accuracy - its accuracy
acquisitiveness - |
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Term
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Definition
| opinionated exaggerations, no facts |
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