Term
| Electronic commerce is used to conduct business with business partners such as suppliers and intermediaries. This form of EC is commonly referred to as ________ electronic commerce. |
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Definition
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Term
| Which of the following statements is true about electronic commerce? |
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Definition
| Business-to-business is by far the largest form of electronic commerce in terms of revenue |
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Term
| Which of the following is an example of business-to-consumer electronic commerce? |
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Definition
| Reuben buys a shoe on Yebhi.com. |
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Term
| Which of the following is an example of consumer-to-consumer electronic commerce? |
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Definition
| Marty buys Lobsang's mountaineering equipment from eBay.com |
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Term
| Ben buys an Olympus E-PL2 from Sony which starts malfunctioning. When he opts for an exchange, the customer representative says that an exchange or repair is not possible because the damage was of a physical nature and not covered under warranty. Which of the following consequences, if true, would be an example of consumer-to-consumer electronic commerce? |
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Definition
| Ben sells the Olympus E-PL2 to Balvinder Singh in India through eBay.com. |
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Term
| Which of the following is a result of global information dissemination? |
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Definition
| Firms market their products and services over vast distances. |
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Term
| Which of the following actions explains mass customization? |
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Definition
| Firms tailor their products and services to meet a customer's particular needs on a large scale. |
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Term
| Which of the following actions explains mass customization? |
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Definition
| Firms tailor their products and services to meet a customer's particular needs on a large scale. |
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Term
| Which of the following is an advantage of using interactive communication via the Web |
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Definition
| increased customer loyalty |
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Term
| The phenomenon of cutting out the "middleman" and reaching customers more directly and efficiently is known as ________ |
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Definition
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Term
| Which of the following is an example disintermediation? |
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Definition
| OakTeak, a furniture manufacturing firm, started selling directly to its customers after it experienced a dip in sales due to channel conflicts between retailers. |
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Term
| ________ refers to the design of business models that reintroduce middlemen in order to reduce the challenges brought on by dealing directly with customers. |
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Definition
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Term
| Which of the following is an example of reintermediation? |
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Definition
| Kambo, a fashion apparel company that deals directly with customers to sell its products, added retailers to its supply chain to cater to its target audience in remote geographic locations. |
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Term
| Companies following a ________ business strategy choose to operate solely in the traditional physical markets. |
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Definition
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Term
| Which of the following statements is true about firms pursuing a brick-and-mortar business strategy |
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Definition
| These firms do not indulge in electronic commerce. |
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Term
| Which of the following statements is true about companies pursuing a click-only business strategy? |
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Definition
| These companies do not have physical store locations. |
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Term
| Which of the following statements is true about firms pursuing a click-and-mortar business strategy? |
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Definition
| These firms operate in both physical and virtual arenas. |
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Term
| Which of the following firms would most likely pursue the brick-and-mortar strategy? |
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Definition
| BestBaker is a local bakery store in Bantam, Connecticut and caters exclusively to its residents. |
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Term
| Which of the following statements is true about firms pursuing a click-and-mortar business strategy? |
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Definition
| These firms learn how to fully maximize commercial opportunities in both domains. |
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Term
| EZBiz, the brainchild of three college friends, is a startup venture which plans to produce and market sports gear. They are currently trying to decide between a brick-and-click strategy and a click-only strategy. Which of the following, if true, would most undermine the decision to adopt a click-only strategy? |
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Definition
| B) The public is wary of sharing confidential information after a recent spate of credit card scandals. |
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Term
| EZBiz, the brainchild of three college friends, is a startup venture which plans to produce sports gear. They are currently trying to decide between a brick-and-click strategy and a click-only strategy. Which of the following, if true, would most support the decision to adopt a click-only strategy? |
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Definition
| B) Retailers have a preference for established brands that can pay good margins. |
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Term
| 21) Which of the following statements is true about the revenue model? |
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Definition
| D) It describes how the firm will produce a superior return on invested capital. |
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Term
| 22) Which of the following questions should a manager consider while analyzing the "value proposition" component of the business model? |
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Definition
| E) Why do customers need your product/service? |
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Term
| 23) While preparing a business model, a manager considers the question, "How do you plan to let your potential customers know about your product/service?" Which of the following components of the businessing model is he/she considering? |
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Definition
| 23) While preparing a business model, a manager considers the question, "How do you plan to let your potential customers know about your product/service?" Which of the following components of the businessing model is he/she considering? |
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Term
| 24) Paying businesses that bring or refer customers to another business is known as ________. |
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Definition
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Term
| 25) A collection of companies and processes are involved in moving a product from the suppliers of raw materials, to the suppliers of intermediate components, to final production, and ultimately, to the customer; these companies are collectively referred to as ________. |
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Definition
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Term
| 26) Prior to the introduction of the Internet and Web, the secure communication of proprietary information in business-to-business electronic commerce was facilitated using ________. |
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Definition
| B) electronic data interchange |
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Term
| 27) Which of the following statements is true about the extranet? |
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Definition
| D) It enables two or more firms to use the Internet to do business together. |
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Term
| 28) Web-based technologies are cross platform, meaning that disparate computing systems can communicate with each other provided that ________. |
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Definition
| D) standard Web protocols have been implemented |
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Term
| 29) Companies use ________ to secure proprietary information stored within the corporate local area network and/or wide area network so that the information can be viewed only by authorized users. |
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Definition
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Term
| 30) Organizations primarily use extranets to ________. |
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Definition
| B) manage their supply chains |
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Term
| 31) In the context of B2B supply chain management, ________ can be defined as access points through which a business partner accesses secured, proprietary information from an organization. |
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Definition
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Term
| 32) ________ can provide substantial productivity gains and cost savings by creating a single point of access where the company can conduct business with any number of business partners. |
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Definition
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Term
| 33) ________ automate the business processes involved in selling products from a single supplier to multiple buyers. |
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Definition
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Term
| 34) ________ are designed to automate the business processes that occur before, during, and after sales have been transacted between a supplier and multiple customers. |
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Definition
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Term
| 35) ________ are set up as B2B Web sites that provide custom-tailored offers or specific deals based on sales volume. |
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Definition
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Term
| 36) What is the difference between customer and supplier portals and business-to-business (B2B) marketplaces? |
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Definition
| E) Unlike customer and supplier portals, B2B marketplaces allow many buyers and many sellers to come together. |
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Term
| 37) Markets comprised of firms operating within a certain industry sector are known as ________ markets. |
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Definition
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Term
| 38) Which of the following statements is true about B2B and B2C payments? |
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Definition
| B) Most B2C payments are made by checks. |
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Term
| 39) Credit cards and electronic payment services are not used for large B2B transactions because of ________. |
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Definition
| C) preset spending limits |
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Term
| 40) Organizations implement intranets to support ________ electronic commerce. |
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Definition
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Term
| 41) Intranets mostly affect the ________ of an organization. |
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Definition
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Term
| 42) ________ is used to facilitate the secured transmission of proprietary information within an organization. |
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Definition
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Term
| 43) Which of the following distinguishes an intranet from an extranet? |
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Definition
| E) In its simplest form, intranet communications do not travel across the Internet. |
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Term
| 44) ________ are temporary work groups with a finite task and life cycle. |
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Definition
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Term
| 45) The term ________ refers to a class of software that enables people to work together more effectively. |
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Definition
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Term
| 46) Which of the following is an asynchronous groupware tool? |
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Definition
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Term
| 47) One of the benefits of groupware is its parallelism. Which of the following statements best explains this sentence? |
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Definition
| E) It enables many people to speak and listen at the same time. |
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Term
| 48) Which of the following is a synchronous groupware tool? |
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Definition
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Term
| 49) Which of the following provides customers with the ability to obtain personalized information by querying corporate databases and other information sources? |
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Definition
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Term
| 50) The online sales of goods and services is known as ________. |
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Definition
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Term
| 51) Which of the following occurs in a reverse pricing system? |
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Definition
| A) Customers specify the product they are looking for and how much they are willing to pay for it. |
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Term
| 52) How do comparison shopping sites generate revenue? |
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Definition
| A) by charging a commission on transactions |
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Term
| 53) The concept of the Long Tail refers to a focus on ________. |
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Definition
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Term
| 54) Which of the following is a disadvantage of e-tailing? |
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Definition
| B) It requires additional time for products to be delivered. |
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Term
| 55) Which of the following explains Web analytics? |
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Definition
| D) analyzing Web surfers' behavior in order to improve Web site performance |
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Term
| 56) Which of the following is a mechanism for consumer-to-consumer transactions? |
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Definition
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Term
| 57) ________ is a form of e-auction in which the highest bidder wins. |
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Definition
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Term
| 58) ________ is a form of e-auction where buyers post a request for quote. |
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Definition
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Term
| 59) Which of the following forms of e-auction typically takes place on a business-to-business level? |
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Definition
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Term
| 60) Doug is a frequent visitor of online auction sites. He uses two different accounts to place a low followed by a very high bid on the desired item. This leads other bidders to drop out of the auction. He then retracts the high bid and wins the item at the low bid. This form of e-auction fraud is known as ________. |
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Definition
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Term
| 61) Which of the following types of e-auction fraud is associated with the sellers failure to ship an item after the payment has been received? |
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Definition
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Term
| 62) If a company's Web site is listed in the sponsored list of a search engine, the search engine receives revenue on a ________ basis. |
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Definition
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Term
| 63) Under the ________ pricing model, the firm running the advertisement pays only when a Web surfer actually clicks on the advertisement. |
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Definition
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Term
| 64) Click-through rate reflects ________. |
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Definition
| B) the ratio of surfers who click on an ad divided by the number of times it was displayed |
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Term
| 65) ________ allows individual Web site owners to post companies' ads on their pages. |
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Definition
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Term
| 66) In a ________, a site hosting an advertisement creates fake clicks in order to get money from the advertiser. |
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Definition
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Term
| 67) MakeYourClick is an online ad agency that is known for its ability to create ads which lure customers to purchase. Brenda, an ex-employee of the firm, was fired from the agency on baseless grounds. An angry Brenda inflates MakeYourClick's online advertising cost by repeatedly clicking on the advertiser's link. Brenda has committed ________. |
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Definition
| A) competitive click fraud |
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Term
| 68) ________ is used in order to have small, well-defined tasks performed by a scalable ad hoc workforce of everyday people. |
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Definition
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Term
| 69) ________ is an example of m-commerce. |
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Definition
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Term
| 70) Which of the following is an argument against digital rights management? |
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Definition
| B) It enables publishers to infringe on existing consumer rights. |
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Term
| 71) E-filing is an example of a ________ tool. |
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Definition
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