Term
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Definition
| Print and electronic means of communication that carry messages to widespread audiences. |
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Term
| What is narcotizing dysfunction? |
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Definition
| The phenomenon in which the mass media provide such massive amounts of coverage that the audience becomes numb and fails to act on the information regardless of how compelling the issue. |
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Term
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Definition
| The process by which a relatively small number of people in the media industry control what material eventually reaches the audience. |
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Term
| What is dominant ideology? |
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Definition
| A set of cultural beliefs and practices that helps to maintain powerful social, economic, and political interests. |
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Term
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Definition
| An unreliable generalization about all members of a group that does not recognize individual differences within the group. |
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Term
| Who is an opinion leader? |
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Definition
| Someone who influences the opinions and decisions of others through day-to-day personal contact and communication. |
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Term
| What can the media do besides reinforcing proper behavior? |
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Definition
| May endorse illicit activity, such as physical violence or drug abuse. |
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Term
| What did a federal television law do in 1997? |
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Definition
| For every minute the government bought, there had to be an anti-drug commercial... Didn't go over so well. |
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Term
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Definition
| Sets in sometime after a tragedy, such as a natural disaster or family crisis. |
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Term
| What percent of the largest radio stations are government owned? |
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Definition
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Term
| What percentage of television show characters are white non-hispanics? |
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Definition
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Term
| What is the one exception to the centralization and concentration of the media? |
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Definition
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Term
| Who tries to monitor media content that crosses the borders of developing nations? |
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Definition
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Term
| Who examines the media on the micro level to see how they shape day-to-day behavior? |
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Definition
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Term
| Who created the term narcotizing dysfunction? |
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Definition
| Paul Lazarsfeld and Robert Merton. |
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Term
| Which perspective contends that television distorts the political process? |
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Definition
| The conflict perspective. |
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Term
| Which two theorists are concerned about victims depicted in violent imagery being given less respect in real life? |
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Definition
| Conflict theorists and Feminist theorists. |
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Term
| What percent of viewers said that there is too much violence on television. |
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Definition
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Term
| Sociologist consider the mass media to include what? |
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Definition
| Newspapers, magazines, television, radio, books, and the internet. |
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Term
| What is the most obvious function of mass media? |
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Definition
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Term
| Who would say the mass media increases social cohesion by presenting a more or less standardized, common view of culture through mass communication? |
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Definition
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Term
| What type of theorist is Robert Park. And what did he do? |
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Definition
| Robert Park is a functionalist. He studied how newspapers helped immigrants to the US adjust to their environment easier. |
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Term
| There are problems inherent in the socialization function of the mass media. Many people worry about what? |
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Definition
| The effect of using the television as a "babysitter" and the impact of violent programming on viewer behavior. |
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Term
| What was linked to increases in substance use among youths during the 1990s? |
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Definition
| Proliferation of pro-use messages from the entertainment industry. |
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Term
| What sociological perspective is especially concerned with the media's ability to decide what gets transmitted through gatekeeping? |
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Definition
| The conflict perspective. |
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Term
| In which media is gatekeeping not so dominant? |
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Definition
| The internet. It is harder to watch everyone. |
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Term
| In the US, the gatekeeping process is in the hands of whom? |
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Definition
| Private individuals who desire to maximize profits. |
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Term
| Which of the following is an example of television creating false images or stereotypes of subordinate groups which become accepted as accurate portrayals of reality? |
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Definition
| All white cast in an ethnically diverse city, blacks being repeatedly portrayed with large crime rates' latinos rarely being present in any tv program. |
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Term
| Why should it matter that minority groups aren't visible on network tv if they are well represented on BET, UPN, etc. |
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Definition
| Whites as well as minorities see a distorted picture of their society every time they turn on network tv. |
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Term
| Which perspective contends that the mass media stereotype and misrepresent social reality? |
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Definition
| The feminist perspective. |
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Term
| Which of the following sociological perspectives helps us to understand more about one important aspect of the entire mass media system--the audience? |
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Definition
| The interactionist perspective. |
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Term
| Sociologist Paul Lazarfeld and his colleagues pioneered the study of what? |
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Definition
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Term
| In his study of how the social composition of audience members affected how they interpreted news coverage, sociologist Darnell Hunt found what kind of differences in perception? |
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Definition
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Term
| Which of the following is the key to creating a truly global network that reaches directly into workplaces, schools, and homes? |
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Definition
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Term
| Studies of media violence have found what? |
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Definition
| Less media exposure is related to less observed physical aggression. |
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Term
| What percentage of parents used V-chip technology to block programs with sexual or violent content? |
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Definition
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