Term
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Definition
| accomplish goals through planning/organizing/controlling people |
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Term
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Definition
| a management function that includes anticipating trends and determining best strategies for achieving goals |
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Definition
| designing the structer/organization in which everyone can work to achieve the goal |
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Term
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Definition
| guiding, training, coaching, and motivating a vision to achieve |
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Term
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Definition
| establishing clear standards to determine whether or not an organiation is rewarding people for doing a good job and correcting actions if they are not |
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Term
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Definition
| explanatioin of why an organization exists and where they're heading |
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Term
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Definition
1. organization's self concept
2. company philosophy and goals
3. long term survival
4. customer needs
5. social responsibility
6. nature of company's product/service |
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Term
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Definition
| long-term accomplishments an organizations wants to attain |
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Term
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Definition
| specific, short-term statements a company wants to achieve |
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Term
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Definition
| strength, weaknesses, oppertunities, threats. a planning tool |
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Term
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Definition
| determining major goals and organizing stragegies to obtain them |
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Term
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Definition
| developing short-term statements about what is to be done, who is to do it, and how |
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Term
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Definition
| setting work standards and schedules to meet objectives |
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Term
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Definition
| preparing alternitive courses of action if primary plans fail |
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Term
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Definition
1. define situation
2. describe/collect needed info
3. develop alternitives
4. develope agreement among those involved
5. decide best alternitive
6. do what is indicated
7. determine if decision is good- follow up |
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Term
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Definition
| solving everyday problems that occur- less formal than decision making and calls for quicker action |
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Term
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Definition
| coming up with as many solutions for a problem asap |
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Term
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Definition
| listing all pluses, minuses, and implications in separate columns |
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Term
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Definition
| visual that shows relationship btw people and their work duties |
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Term
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Definition
| president and exectutives |
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Term
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Definition
| all managers responsible for planning and controlling |
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Term
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Definition
| manager directly responsible for supervising workers and evaluating their daily performances |
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Term
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Definition
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Term
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Definition
| communication/motivation skills with people |
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Term
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Definition
| skills of picturing an organization and and connecting the relationships its various parts |
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Term
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Definition
| hiring, motivating and retaining the best people |
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Term
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Definition
| leadership decisions without consulting others |
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Term
| participative(democrative) leadership |
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Definition
| managers/employees working together to make a decision |
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Term
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Definition
| managers set goals, and workers obtain them however they want |
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Term
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Definition
| giving education/tools for decision making |
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Term
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Definition
| finding the right info, keeping right info, and making info right for everyone |
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Term
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Definition
| dealers (who sell products) to end customers (final users) |
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Term
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Definition
| individuals who receive services from other individuals |
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Term
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Definition
| strategic - tactical - operational - contingency |
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Term
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Definition
| top - middle - supervisory - nonsupervisory (employees) |
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Term
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Definition
| planning and executing conception, pricing, promotion and distribution of goods to facillitate goods |
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Term
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Definition
| 1. customer orientation 2. service orientation 3. profit orientation |
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Term
| customer relationship management (CRM) |
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Definition
| learning as much as possible about customers and doing everything to satisfy them/ exceed their expectations |
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Term
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Definition
| product, price, place, promotion |
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Term
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Definition
| physical good/service/idea that saticefies a customer |
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Term
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Definition
| testing among potential users |
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Term
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Definition
| symbol that differentiates one product from another |
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Term
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Definition
| techniques sellers used to motivate their products |
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Term
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Definition
| analysis to make good decisions |
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Term
| marketing research process |
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Definition
1. define the question/problem/oppertunity
2. collecting data
3. analyzing the research data
4. choosing best solution |
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Term
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Definition
| info already comped by others and made available to others online |
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Term
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Definition
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Term
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Definition
| small group who discusses the their opinions/organization/products of company |
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Term
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Definition
| identifying factors that can affect marketing success |
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Term
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Definition
| individuals who want goods |
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Term
| business-to-business(B2B) market |
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Definition
| businesses who want goods to make other goods |
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Term
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Definition
| dividing market into groups of similar interests |
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Term
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Definition
| marketing towards groups for more profitability |
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Term
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Definition
| dividing market by geographic area |
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Term
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Definition
| dividing market by age/income/education level |
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Term
| psychographic segmentation |
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Definition
| dividing market using values/interests/attitudes |
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Term
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Definition
| dividing market by deciding which benefits of the product to talk about |
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Term
| volume/usage segmentation |
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Definition
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Term
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Definition
| finding small, but profitable marketing areas |
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Term
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Definition
| developing a unique product for an individual customer |
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Term
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Definition
| making products for large group of people |
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Term
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Definition
| marketing relationsship strategy that keeps individual customers over time by marketing to their speficif needs |
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Term
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Definition
1. problem recognition (learning)
2. info search (reference group)
3. alternative evalution (culture)
4. purchase decision, or no decision (subculture)
5. postpurchase evaluation (cognitive dissonance) |
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