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| A limited number of customers who are most likely to buy the product or service. |
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| Grouping of customers within a partiular market that has one or more things in common. |
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| Objective social and economic facts about people. |
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| Data involving the location of the customer. |
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| Pyschological characteristics, attitudes, beliefs, and interests. |
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| Customer behavior in purchasing the product or sevice. |
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| A way of presenting a business to its customer that clearly communicates the value of the product or service. |
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| A detailed guide that includes marketing goals and the strategies to reach these goals, called me marking mix. |
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Definition
| the fuive main strategy areas that a business may use in its marketing plan. |
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| The target customer and people involved in marketing strategies . |
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| Description of what the product or service has offer. |
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| Selling and/or delivery methos and where it will be sold. |
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Definition
| Determination of a price that the target market will find reasonable. |
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Definition
| Process to make potential customers aware of the product or service. |
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