Term
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Definition
| advertising aimed at decision makers in the industry |
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Term
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Definition
| presenting a pleasing appearance on television |
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Term
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Definition
| responsible for monitoring and reporting sale numbers for recorded music |
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Term
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Definition
| when a title is sale priced and placed in a prominent area within the store |
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Term
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Definition
| stimulate impulse sales in the store |
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Term
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Definition
| display rack at end of asile |
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Term
| diffusion of innovations theory |
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Definition
| innovation is spread within a market group |
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Term
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Definition
| advertising through mass media |
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