Term
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Definition
| Learning of foreign culture |
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Term
| Country-of-Origin Effects |
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Definition
| Perception a customer has of a product based on where its manufactured |
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Term
| Cross-Cultural Consumer Analysis |
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Definition
| Research to determine which consumers of two or more nations are similar in relation to consumption behavior |
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Term
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Definition
| Group of 27 nations who eased trade restrictions among each other to create a single economic power |
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Term
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Definition
| Standardizing both product and communication programs when conducting business on a global basis |
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Term
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Definition
| Customizing both product and communication programs by area or country when conducting business on a global basis |
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Term
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Definition
| Combines elements of global and local marketing strategies |
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Term
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Definition
| Decisions that marketers make on how to reach all potential consumers of their products in countries throughout the world |
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Term
| North American Free Trade Agreement (NAFTA) |
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Definition
| Trade association consisting of Canada, US, and Mexico that reduces trade restrictions |
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Term
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Definition
| An orientation for assessing whether to use a global vs local marketing strategy concentrating on "high-tech" to "high touch" continuum |
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Term
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Definition
| Place, people, and products; considered when creating a marketing plan |
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Term
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Definition
| Products that are manufactured, packaged, and positioned the same way in every country sold. |
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