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Definition
| Learning of foreign culture |
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Definition
| Research by anthropologists of the behaviors of a small sample of people from a particular society |
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Definition
| Analyzing the content of verbal/pictorial communication. |
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Definition
| Priorities/codes of conduct that affect/reflect the character of American society |
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Definition
| Learned beliefs, values, and customs that serve to regulate consumer behavior |
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Definition
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Definition
| Anthropological measure technique that focuses on observing behavior within a natural environment |
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Definition
| Researchers who participate in the environment that they are studying without notifying those who are being observed |
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Definition
| Symbolic activity occurring in a fixed sequence and repeated over time |
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Term
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Definition
| Self-administered inventory of 18 "terminal" values (personal goals) and 18 "instrumental" values (how to reach goals) |
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Term
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Definition
| Anything that stands for something else |
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