Term
| What is marketing research according to Hunt? |
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Definition
(1) Adds to the knowledge of marketng
Teaches something not known before |
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Term
| What should marketing research answer? |
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Definition
Something not known.
What do we know now after conducting this research that we did not previously know before? |
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Term
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Definition
| Theory is sytematically related sets of statements including some law-like generalizations. |
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Term
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Definition
With an understanding of what theory is, an examination of the following criteria will be discussed:
(1) systematic relatedness
(2) possession of law-like generalizations
(3) empirically testable |
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Term
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Definition
| Statements that connect and fit together to increae the scientific understanding of phenonemon. (Hunt, 2002) |
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Term
| What must systematic relatedness be connected to? |
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Definition
| According to Hunt, in order for systematic relatedness to happyen, it msut be conencted to the existing scientific knowledge. |
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Term
| Internal constency of systematic relatedness |
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Definition
Statements should have a high degree of this. Occurs when:
- Concepts are clearly defined
- All relationships are specificed
- Interrelationsips are described
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Term
| Law-Like Generalizations Requriements |
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Definition
(1) Genalized conditioning - If a occurs than B occurs
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Term
| Law like generalization requirement 2 |
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Definition
| Nomic necessity - no spurious connection, occurance happens with same other occurance and not by accident |
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Term
| Lawlike generalization requirement 3 |
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Definition
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Term
| Law like generalization requirement |
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Definition
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Term
| Law like generalization requirement last one |
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Definition
| Grounded in theory that is related to scientific body of knowlege |
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Term
| 3rd criterion - testable empirically |
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Definition
(1) Intersubjectively certificable - other researchers can conduct experiments to verifiy truth of the thory
(2) Content explains and predicts
(3) When it happensd predictive statements (hypotheses) are corrobroated and matchd up with acutal data |
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Term
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Definition
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Term
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Definition
- Introduction - (mkt research, theory defintion, explanation of theory criteria)
- Systematic relatedness
- Law Like generalizations (generalized conditioning, empirical content, nomic necessity, grounded to theory)
- Testable empiricable (intersubjectively certifiable, explains and predicts, hypothesises are coorborated)
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