Term
| frank lloyd wright, adolf loos, peter behrens |
|
Definition
| set the trend at the turn of the century > plastic volume and geometrical form > a heartbeat ahead of modern painting |
|
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Term
| kasmir malevich (1878-1935) |
|
Definition
| founded a pure painting style of basic forms and pure color called "suprematism" |
|
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Term
|
Definition
| supreme expression of feeling, influenced by futurism and cubism |
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Term
| What did the russian revolution do? |
|
Definition
| accelerated a new movement in art and in 1917 "leftist" artists turned their energies to a massive propaganda effort in support of the BOLSHEVIKS. |
|
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Term
| what did kasmir malevich and wassily kandinsk (1866-1944) argue? |
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Definition
| that art should be spiritual and not political |
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|
Term
CONSTRUCTIVISM
vladmir tatlin (1885-1935) and alexander rodchenk0 (1891 - 1956) ...what did these 2 do in 1921? |
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Definition
| led a group of 25 artists opposing this viewpoint in 1921, that art can be political and not just spiritual. |
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Term
| Who is El Lissitzky? (1890 - 1941) |
|
Definition
| A russian painter , architect , graphic designer and photgrapher |
|
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Term
| What did el lissitzky do? |
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Definition
| She was the leader of contructivism and influenced the course of modern graphic design. |
|
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Term
| What happened to the Russian government in 1921? |
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Definition
| the government turned hostile, accusing advanced artists of "capitalist comsmopoiltanism" |
|
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Term
| what is the translation for de stijil? |
|
Definition
|
|
Term
| When and where was the stijil movement launched? |
|
Definition
| In the Netherlands in 1917. |
|
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Term
| Theo van doesburg (1883-1931) and painters like piet mondrian (1872-1944) worked in what kind of style? |
|
Definition
| an abstract gemotric style |
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Term
De Stijil magazine became a natural vehicle to express the movement’s principles in graphic designs by Vilmos Huszar and van Doesburg...
what did van does burg impose? |
|
Definition
| Van Doesburg imposed horizontal and vertical structure upon the alphabet and poster designs. Curved lines were eliminated and sans serif typography was favored. Type was often composed in tight rectangular blocks and asymmetrically balanced layouts were composed on an open grid. Red was favored as a second colour to black in printing because it signified revolution. |
|
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Term
| what did Ladislav Sutnar’s book jackets and editorial design develop? |
|
Definition
| an organizational simplicity and typographical clarity, giving impact to the communication |
|
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Term
| The Bauhaus shaped the aesthetics of ...? |
|
Definition
|
|
Term
| where and when did the bauhaus school open? |
|
Definition
|
|
Term
| what book did Johannes Itten write and compile that we use in RRC today? |
|
Definition
|
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Term
| The heart of Bauhaus education was the preliminary course, initially established by ... |
|
Definition
| Johnannes Itten (1888-1967) |
|
|
Term
| Who was Walter Gropius (1883-1969) |
|
Definition
|
|
Term
| Gropius changed the slogan of the Bauhaus from “A Unity of Art and Handicraft” to ____________________ |
|
Definition
| "Art and Technology, a New Unity”, (reflecting the reorientation occurring at the school.) |
|
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Term
| Johannes Itten was replaced by ______________________ |
|
Definition
| Laszlo Moholy-Nagy in 1923 (as head of the preliminary course. He had a marked influence on the evolution of Bauhaus instruction and philosophy.) |
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Term
| Moholy-Nagy said that “typography is a tool of __________" |
|
Definition
|
|
Term
In graphic design,
he advocated “an uninhibited use of all linear directions (therefore not only horizontal articulation). We use all typefaces, type sizes, geometrical forms, colours, etc. We want to create a new language of typography whose elasticity, variability, and freshness
of typographical composition are exclusively dictated by the inner law of expression and the optical effect.”
who is this mystery man? |
|
Definition
|
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Term
| In March of 1933, armed Nazis arrested _____________ and his wife, accusing him of being a “Cultural Bolshevik” and creating “un German “ typography. |
|
Definition
| Jan Tschichold (1902-1974) |
|
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Term
|
Definition
| a way of manipulating film to make it more functional and clear. (takes it beyond straight photography - the same way we would use photoshop on a photo) |
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Term
| who became a professor of the newly added typography and graphic design workshop of the Bauhau? ________ workshop made striking typographical design innovations using sans-serif fonts, and he designed a universal type that reduced the alphabet to clear, simple, and rationally constructed forms ? |
|
Definition
|
|
Term
|
Definition
The Group of Seven logo, created by Franklin Carmichael for the Group’s first exhibition at the Art Gallery of Toronto (the Art Gallery of Ontario),
1920. |
|
|
Term
| Describe group of Seven's work |
|
Definition
nationalistic sentiment with a deeply rooted-love for the natural environment of Canada.
bright and bold use of paint and colour |
|
|
Term
Seven founding members of the group of Seven were:
|
|
Definition
Lawren S. Harris,
Jack MacDonald,
Arthur Lismer,
Fredrick Varley,
Frank Johnston,
Franklin Carmichael and
A.Y. Jackson. |
|
|
Term
| When was the group of 7s first show? |
|
Definition
| 1920 (though tom thompson died in 1917. Tom thompson was part of the original group, but was not an "official member") |
|
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Term
Swiss design
or
International typographic style
|
|
Definition
- Emerged in 1950s
- Unity through assymetrical organization
- Mathematical, grid-based
- Objective photography
- Sans serif type set in a flush-left, ragged-right margin configuration became a standard part of Swiss design.
|
|
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Term
| 3 Artists of the Swiss style |
|
Definition
- Ernst Keller
- Theo Ballmer
- Max Bill |
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|
Term
Swiss style: twenty-one Univers styles
Who designy? |
|
Definition
|
|
Term
Swiss Style: Helvetica
who design? |
|
Definition
| Edouard Hoffman and Max Miedinger |
|
|
Term
Swiss Style:
Palatino, Melior, and Optima
Who design? |
|
Definition
|
|
Term
|
Definition
In 1965, Hofmann published Graphic Design Manual, a book that presented his application of elementary design principles to graphic design.
"the designer is charged
with creating contrast and harmony at the same time." |
|
|
Term
|
Definition
-Univers Font by Adrian Frutiger
-designed in 1954
-The twenty-one fonts all have the same x-height and ascender and descender lengths. Look totally fabulous together all the time. |
|
|
Term
[image]
WHO MADE THIS COVER?? |
|
Definition
Alexey Brodovich, photography by Herbert Matter,
Harper’s Bazaar cover, 1940 |
|
|
Term
[image]
who designed this poster? |
|
Definition
Jean Carlu, poster for
the office of Emergency Management, 1941 |
|
|
Term
[image]
who designed this poster? |
|
Definition
| Joseph Binder, recruiting poster for the U.S. Navy, 1954 |
|
|
Term
| When was Helvetica first designed and by who? |
|
Definition
| In the middle 1950s, Edouard Hoffman of the Swiss HAAS type foundry, collaborated with Max Miedinger |
|
|
Term
Hermann Zapf
Which three swiss style typefaces did he design and when were they released? |
|
Definition
| Palatino was released in 1950, Melior in 1952, and Optima in 1958. |
|
|
Term
| Who was Josef Muller-Brockmann? |
|
Definition
| Muller-Brockmann was the Swiss designer whose impact through his writing, teaching, and work, was the most influential beyond the Swiss borders. |
|
|
Term
| which artist of the International Typographic style formed his own design studio in New York in 1952? . |
|
Definition
Rudolph de Harak
His compositions displayed structural order and simplicity where photographs and simple geometric shapes combine to express the content of the message |
|
|
Term
American designers who experimented with the new typography: |
|
Definition
- William Addison Dwiggins
- S. A. Jacobs
- Merle Armitage
- Lester Beall |
|
|
Term
what did this man do?
Lester Beall (1903-1969) |
|
Definition
He was an American who broke with traditional American advertising layout and attempted strong, direct, and exciting visual forms. The graphics of Beall and the typography of Merle Armitage were the early forerunners of contemporary graphics being executed today on the computer.
|
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|
Term
Graphic designers who immigrated to the United States:
name 5 |
|
Definition
- Erté (né Romain de Tirtoff) cover designer and illustrator for Harper’s Bazaar
- Agha (Dr. Mehemed Fehmy Agha) art director Vogue, Vanity Fair, and House & Garden
- Martin Munkacsi photographer for Harper’s Bazaar
- Alexey Brodovitch art director for Harper’s Bazaar
- Joseph Binder 1939 New York World’s Fair posters, poster for A & P Coffee |
|
|
Term
The period of the 1930s and early 1940s saw the introduction of what kind of style? |
|
Definition
exotic decorative Persian style fashion illustrations by Erté, bleed photography, machine-set sans serif type, white space, and asymmetrical layouts by Agha, Moholy-Nagy and Man Ray influenced fashion photography by Munkacsi and Brodovitch, and Cubistic stylized airbrush illustrations by Joseph Binder. |
|
|
Term
who was the founderof Container Corporation of America? |
|
Definition
Walter P. Paepcke (1896 - 1960), |
|
|
Term
which advertising agency did paul rand work at from 1941 to 1954?
|
|
Definition
Paul Rand worked at the Weintraub advertising agency from 1941 to 1954 |
|
|
Term
[image]
who designed this poster? |
|
Definition
Paul Rand, cover for Direction magazine, 1940 |
|
|
Term
what did
Alvin Lustig (1915-1955)
believe? |
|
Definition
Lustig believed in the importance of painting to design and design education. Tragically, Lustig became totally blind by 1954 and died one year later thus cutting short a career that would have been a major contribution to design education |
|
|
Term
Who became one of the most influential graphic designers in postwar America? |
|
Definition
Bradbury Thompson (1911-1995) |
|
|
Term
what did saul bass do?
(1920-1996) |
|
Definition
Bass stripped the visual complexity from American graphic design and reduced the communication to a simple pictographic image. Chunky forms are cut from paper with scissors or drawn with a brush and decorative letterforms were used in his work as typography or handwriting. Altogether, there was a robust energy about his images.
Saul |
|
|
Term
[image]
who made this poster? |
|
Definition
|
|
Term
what did DUGALD STERMER become in 1965 ? |
|
Definition
In 1965 Dugald Stermer became art director of Ramparts magazine. Ramparts became the journal of opposition to the Vietnam War. Stermer did not commission images to illustrate articles or topics - he used images as a separate communication to provide “information, direction, and purpose” distinct from the printed word |
|
|
Term
the typographic genius of his time was _________ |
|
Definition
|
|
Term
Famous corporate logo design by Paul Rand: |
|
Definition
- IBM (International Business Machines)
- Westinghouse
- American Broadcasting Company
- NeXT Computers
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