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| Open database connectivity; aimed at not relying on programming languages, operating systems, database systems. |
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| Standard Query Language; database query language designed at managing data in relational database management systems |
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| Scaleable Vector Graphics; XML based file format for describing two-dimensional vector graphics |
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| A simple user interface for FileMaker Pro |
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| A table holds one kind of thing about a single entity; and a field holds an attribute about an entity |
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| Text, Numbers, Date, Time, Calculation, Summary, Containter...are..... |
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| Text, Numbers, Date, Time, Calculation, Summary, Containter...are..... |
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| Text, Numbers, Date, Time, Calculation, Summary, Containter...are..... |
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| What four files are commonly used for exporting databases |
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| way or organizing data that makes it more accurate but its not 100% accurate. |
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| OMIT, AND, OR, Wild Cards, etc. |
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| used incase the user isn't sure about the spelling of a word |
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| database filename extension that has been adapted by most database programs. |
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| Comma separated value; a way to organize data from database to be imported or when exported |
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| FMP, MS Access, Oracle, SQL Server, MySQL |
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| Databases allow for quicker and more efficient ways to manage data for businesses such as printers, vets, schools, stores, etc. |
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| avoid repeating groups of information in one record. |
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| Each piece of info. should be stored in only one place |
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| all info. in a record should only belong to one entity |
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| Digital Asset Management; the process of holding, finding, utilizing digital assets in an well organized manner. |
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| wide support, good compression, support transparency, popular format (gif developed by compuserve) |
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| Trade off between quality and size, does best with smooth tonal transitions |
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| PNG not GIF, Lossless compression, PNG 24 and 32 are good for transparencies |
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| Images with multiple buttons or hot spots |
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| discouraged today, slices placed in table, each cell has color, image or code |
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| 216 common colors between Mac and Windows; most users have 24 bit color though |
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| No pixel data; color is stored represented by a number and refers to a palette |
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| HTML that follows XML rules; can be read by both XML and newer browsers making it more flexible |
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| Web-based Distributed Authoring Versioning; allows for collaboration |
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| concurrent versions system; a file checkout tool that allows for multiple copes of file to be checked out |
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| CSS and the 3 places they can be stored |
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Cascading Style Sheets;
embedded styles,
in-line styles,
external style sheet |
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| A website that is updated infrequently and doesn't take advantage of the web's features |
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| require higher bandwidth but are dynamic; warn users; offer low bandwidth pages |
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| New generation of web sites that promote collaboration and act as a utility |
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| Search Engine Optimization; Avoid frames and flash media; real text rather than graphics |
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| Making sure websites get hit |
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| Avoid flash; avoid frames; good title page |
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| Quick preview feature by apple |
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| budget, parameters, schedule |
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| "light" collaborative software for Adobe |
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| 3-D Graphical user interface; |
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| Standard Query Language; extract data; NOT USER FRIEDLY |
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| Response rate for direct mail marketing |
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| VDP for word processing; very simple and basic |
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| Response rate for direct mail marketing |
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| Cross platform; cross media; creates personalized videos |
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| Personalized Print Markup Language; uses XML; stores images; improves speed by 10X |
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| Everything in the site alphabetically |
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| visual representation of how the site is organized |
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| ISO standard to describe cross-media assets so the can be easily found; 15 basic structured fields |
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| eXtensible Metadata Platform; adobe; uses xml |
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| Digital images have 1%-? the life expectancy of photographs |
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| Asset Management System; Media Asset Management; Publishing asset management System; Brand Management System; etc. |
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| cataloging does it automatically; |
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Run-time browser = Distribution
Desktop System = Single User
Server = Networked client approach
HIgh end systems require customization |
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| many formats (too many?); edits generate XMP files (need to remain with raw file); CONVERT TO DNG! |
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| Instead of using PPI to search images.... |
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| Search for pixel dimensions (eg 2000 x 3000) |
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| Instead of using file size to search images... |
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| search based on image type and size (eg >1mb and JPEG) |
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| Customer Relations Management; get feedback for every transaction; helps with VDP |
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| Transparent Personalization |
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| Issue of VDP; make sure its not over used |
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| Database Publishing vs. VDP |
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| DBP creates a static master document; VDP is dynamic and certain areas are customized |
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Widest record for each field
bad data
page endings
poorly constructed rules |
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1. Examine Available Database
2 Create Marketing Plan
3. Capabilities
4. 5. 6. Media
7. Page Layout
10. Build Rules
11. 12. Proof and transfer for output |
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| VDP software that works with Adobe software |
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| Cross platform VDP software; uses PDF templates |
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| Stand-alone application to build VDPs; Easy to use; Powerful rules-based solution |
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| Oversees production; keeps the project on schedule |
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| Conceptualizes the project; Determines the look and feel |
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| Locate, write and edit text; proof reading |
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| Locate images; work with art director on photo shoots |
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| How should this be represented in file naming: May 15, 2010 |
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| What are the problems with this file name: "Super Cool File I M*de//:15?.jpg/\ |
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| (spaces), *, /, \, :, etc. |
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| What is the character limit for file nameing? |
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| how files are listed; icon view, list view, column view, etc. |
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| all permissions for files |
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| Query by Image Content; searches based off of the way an image looks (sketcher) |
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| Looking at needs, budget and resources is a way to pick a_________ |
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Cumulus
Extensis Portfolio
Photo Mechanic |
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