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| those events and issues that concern the people at large |
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| the complex collection of the opinions of many different people |
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| those means of communication that reach large audiences, especially television, radio, printed publications, and the internet |
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| people with whom one usually associate with, including friends, classmates, neighbors, and co-workers |
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| the instructions or demands a government gives to its elected officials |
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| private organizations whose members share certain views and work to shape public policies |
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| devices that attempt to collect information by asking people questions |
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| polls that seek to read the public’s mind simply by asking the same question to a large # of people |
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| a representative slice of the public |
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| a sample deliberately constructed to reflect several of the major characteristics of a given population |
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| the public issues on which the people’s attention is focused |
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| short, sharply focused reports that can be aired in 30 or 45 seconds |
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| all the political goals that a government hopes to achieve |
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| interest groups within the business community |
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| organization of a line of workers into a union |
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| seeks to get their policies adopted by the gov. |
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| motivation to get people to do something, true or not |
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| a group that focuses on a single interest |
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| trying to persuade the gov. officials in ways which may or may not be legal |
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1. Family
2. Schools
3. Mass media
4. Peer groups
5. Opinion leaders
6. Historic events |
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| factors that shape public opinion |
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1. Elections
2. Interest groups
3. Media
4. Personal contacts
5. Public opinion polls
a. Straw vote
b. Scientific polling |
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1. Defining the universe
2. Construct a sample
3. Preparing valid questions
4. Interview
5. Analyze and report findings |
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1. TV
2. Radio
3. Newspapers
4. Internet
5. Magazines |
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1. Only have one main issue
2. Don’t worry about winning elections
3. Don’t elect candidates |
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| Unlike political parties, interest groups: |
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1. Help to stimulate interest in public affairs
2. Represent people who share attitudes, not geography
3. Provide useful detailed information to gov. officials |
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| Three main functions of interest groups: |
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| There are ________ of interest groups. The largest # is founded on ________ interests. |
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1. Business groups
2. Labor groups
3. Agricultural groups
4. Professional groups |
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| groups based on economic interest: |
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