Term
| _________ is the world's top advertising market |
|
Definition
|
|
Term
| The top global marketer in terms of worldwide ad spending in 2011 is _________ |
|
Definition
|
|
Term
| _________ may be defined as any sponsored, paid message that is communicated in a nonpersonal way |
|
Definition
|
|
Term
| Which of the following perspectives does not reflect the standardization approach to global advertising? |
|
Definition
| There are different needs in different countries |
|
|
Term
| ________ is one that creates advertising, provides market research, media buying, and direct marketing. |
|
Definition
|
|
Term
| Most of the 20 largest global advertising organizations ranked by 2010 gross income are __________ |
|
Definition
|
|
Term
| The visual presentation of an advertisement is a matter of ________ |
|
Definition
|
|
Term
| __________ is the spoken or witten communication elements in advertisements |
|
Definition
|
|
Term
| The individual with the general reponsibility for the overall look of an ad is _________ |
|
Definition
|
|
Term
|
Definition
| synthesizes the purpose of the strategy, joins the product benefit with consumer desire in a fresh, involving way, brings the subject to life, and makes the reader or audience stop, look, and listen |
|
|
Term
|
Definition
| the promise or claim that captures the reason for buying the product or benefit that ownership confers |
|
|
Term
| ___________ is the media of choice of Moscow |
|
Definition
|
|
Term
| _________ is the leading media of Germany |
|
Definition
|
|
Term
| Worldwide, _________ is the number one advertising medium |
|
Definition
|
|
Term
| __________ is a strategic communication process that builds mutually beneficial relationships between organizations and their publics |
|
Definition
|
|
Term
| Which of the following examples best represents advocacy advertising? |
|
Definition
| The American International Automobile Dealers Association created a PR campaign message that foreign automakers account for a good number of US jobs that would be jeopardized if the sanctions were enacted. |
|
|
Term
| _________ is a communication system that has sufficient capacity to carry multiple data, voice, or video channels simultaneously |
|
Definition
|
|
Term
| _______ is driving an interest in location based advertisements |
|
Definition
|
|
Term
|
Definition
| an archive system (e.g. music file) that is stored on massive remote servers and data centers rather than an individual user's computers |
|
|
Term
| _________ refers to the coming together of previously seperate industries or product categories |
|
Definition
|
|
Term
| What company's laboratories invented the transistor? |
|
Definition
|
|
Term
|
Definition
| the software code that provides basic instructions for a computer |
|
|
Term
|
Definition
| created a computer network that could maintain lines of communication in the event of war |
|
|
Term
| _________ redefine performance by enabling something to be done that was previously deemed impossible |
|
Definition
|
|
Term
| ________ refer to incremental or radical innovations that improve product performance |
|
Definition
|
|
Term
| Which of the following is not part of the five principles of disruptive innovations as developed by Christensen? |
|
Definition
| Markets that dont exist should be discovered and analyzed |
|
|
Term
|
Definition
| enable new markets to emerge |
|
|
Term
| About three-fourths of 2001 B2C revenue was generated in ________ |
|
Definition
|
|
Term
| _________ refers to the coming together of previously seperate industries or product categories |
|
Definition
|
|
Term
| ___________ provides news and entertainment to support a company's PR efforts |
|
Definition
|
|
Term
| ________ commerce constitutes the biggest share of the internet economy |
|
Definition
|
|
Term
| _________ refers to the decline in per unit product costs as the absolute volume of production per period increases |
|
Definition
|
|
Term
| All are in Porter's five forces model except which one? |
|
Definition
Threat of global competitors
|
|
|
Term
| Which of the following statements is false regarding the bargaining power of buyers? |
|
Definition
| If they can, buyers increase profitability in the suppliers industry |
|
|
Term
| ________ is when a firm's product has actual or perceived uniqueness in the broad market |
|
Definition
|
|
Term
| Which of the following statements about competitive advantage is false? |
|
Definition
| A low cost strategy typically does not produce a competitive advantage |
|
|
Term
| Among athletic shoe manufacturers, Nike has positioned itself as the technological leader thanks to unique product features found in a wide array of shoes. Nike employs a ________ |
|
Definition
| Product differentiation strategy |
|
|
Term
| ___________ is an example of a dynamic strategic interaction the deep pockets |
|
Definition
| Large firms thwarting an antitrust suit |
|
|
Term
| The development of mp3 file form is an example of which force? |
|
Definition
|
|
Term
| Brazil is a leading producer of agricultural commodities such as coffee and sugar because of its __________ |
|
Definition
|
|
