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| Must know the customer and what makes the buy |
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| 3% say that shopping is a favorite leisure activity. |
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| The average consumer makes 38 trips to the mall per year, shop 77 minutes, & spend an average of $66.70 |
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| how long do retailers have to capture a consumer's interest. |
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Term
| eye catching displays and placement of elevators cashiers and escalators do what? |
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Definition
| attract and stall customers |
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| form appearance, the atmosphere, & mood of an establishment |
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| classification of store & nonstore retailers |
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| merchandise both hard & soft goods in departments all under 1 roof, catering to all social & economic levels. |
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| merchandise buying controlled from 1 central location |
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| carries a limited selection of its specialty items while creating a distinctive lifestyle image |
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| small specialty shop that features a strong fashion image |
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| buys the right to sell merchandise of a specific manufacturer. |
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